Catullus the Neoteric essays

Catullus the Neoteric essays In the days of Catullus there was a revolution going on in the world of poetry. This revolution was being led by the Poetae Novi, also known as the neoterics. These neoterics were the new poets for a new age of poetry. Before the neoterics came along poetry came in the form of long drawn out epics and annals. These poems were boring and lacking substance. The neoterics believed in writing short brief poems that had meaning. Their poems were more lyrical and often jovial at time. Oftentimes the poems were filled with immense amounts of emotion and sadness. The neoterics had their critics though. Many saw these poets as juvenile disgraces to society. They saw that there poems were full of parties, love affairs, and extravagance. These critics often looked for a much more nationalistic viewpoint and were more interested in the traditional way of writing. Catullus knew that these certain people wouldnt understand, so his poems, like most neoterics, were written to be read by other poets such as themselves. The neoteric writers even had their own vocabulary of words to either praise people or attack them. In many of the poems by Catullus he attacks certain writers for being utilitarian and didactic and he praises other poets for their wit and intellect. Through examining these particular poems by Catullus we can get a good sense of what the neoteric movement was all about. Catullus Poem I was an address to the poet Cornelius Nepos. Catullus criticizes him for his approach on writing and gives a clear view on how poets should go about writing their poetry: To whom shall I give my clever, new little book, just now smoothed with dry pumice stone? For you Cornelius, for you were accustomed to think that my little trifles had some worth. When already at the same time, you alone dared to unfold the whole age of Italians in three pages, learned, by Jupiter ,and labored over. For that reason ha...

Words that Go Together with Fashion

Words that Go Together with Fashion Words that usually go together are known as collocations. Learning collocations will help expand your vocabulary especially when using English for Specific Purposes. This lesson uses the word fashion as an example of how you can use collocations to improve your English. Youll find a list of expressions used with fashion, a short story and example sentences to help you begin using these words to practice speaking about fashion. Heres a short introduction about fashion to begin: All the Latest Fashions The world of fashion is fascinating. Of course, theres all the latest fashions which can range from weird looking contemporary fashion, to popular fashions that you can find in all the shopping malls. One thing thats true about fashion is that it things come into fashion as quickly as they fall out of fashion. To be a fashionista, you better be able to keep up with the latest fashions coming out of Paris, New York and Milan.   Some people like to hold onto things that come back into fashion. Its certainly cheaper in the long run, but it will take quite a while for the fashion cycle to turn! Personally, I dont even try to follow fashions as Im too old for that sort of thing. However, I enjoy watching my daughter follow fashions and even set fashions amongst her friends.   New Fashions contemporary  currentlatestmodernpopular Im amazed at some of the contemporary fashion.  Current fashion focuses on very young adults.Youll spend a huge amount of money if you buy the latest fashions.Im surprised by some modern fashions.  Popular fashions dont need to be followed by those in their fifties. Verbs: Becoming Fashionable be in fashioncome into fashionbecome fashionableset fashionsstart fashionskeep up with fashionfollow fashionswear fashions Whats in fashion this year is different than last year.When did those shorts come into fashion?What do you think it will take for me to become fashionable?Beautiful young women and men often set fashions without knowing it.I try to keep up with fashion, but its breaking my bank account!Jennifer follows fashion by buying all the glamour magazines.Im afraid I cant afford to wear the latest fashions. Verbs: Going out of Fashion fall out of fashionbe out of fashiongo out of fashion Those jeans feel out of fashion ten years ago.Big sunglasses have definitely gone out of fashion.She likes to wear clothes that are out of fashion. I guess shes rebelling. Verbs: Fashion Cycles - Returning into Fashion come back into fashionbe back in fashion   Those skirts have come back into fashion this season. Im wearing my moms from thirty years ago!Did you know hats are back in fashion? Places to See Fashion fashion showsfashion shootsfashion magazinesfashion spreads in magazinesfashion runways Fashion shows are held in major cities around the world.The magazine is having a fashion shoot in Hawaii.Fashion magazines which feature fashion spreads weigh a ton!Youll see glamourous models on fashion runways.Have you ever been to a fashion show? The Business of Fashion fashion businessfashion industryfashion marketfashion tradefashion retailerfashion boutique / store / shopfashion designfashion photography Fashion business is big money, dont doubt it!The fashion industry is one of the hardest to break into.  The fashion market is very quick to change directions.He works in the fashion trade designing mens suits.Fashion retailers provide models for aspiring actresses.You can buy those jeans in your local fashion boutique.Beautiful fashion design depends on understanding the details.Good fashion photography can make all the difference in setting a trend. Fashion Businesses fashion brandsfashion companiesfashion houses  fashion labelsfashion lines Fashion brands are more important than well made clothing.Fashion companies drive billions in sales every year.Fashion houses from Europe set the trends by dressing stars in spectacular gowns.Fashion labels increase the price of any piece of clothing by more than 30 percent.Fashion lines are created by individual fashion designers. People in Fashion fashion editor  fashion designerfashion photographerfashion stylistfashion maven A fashion editor makes the final decision on whether a model will be presented in a magazine.A fashion designer is responsible for creating new clothing designs.Youll need a good fashion photographer to become successful with your designs.A fashion stylist is almost as important as a fashionable dress.The fashion maven decides what will become fashionable. FInally, learn how to use a collocation dictionary to build your own keyword lists. Teachers can learn more about using collocations on this lesson on using chunking to build vocabulary skills with set phrase.

Compostion article Essay Example | Topics and Well Written Essays - 1000 words

Compostion article - Essay Example 547). With rapid advancements of and in technology, many fields have incorporated the Internet and its vast possibilities in their development. For instance, SOCR is an evidence of statistics utilizing online applications, programs, et cetera, to be a resource center for individuals interested with the field, wherever they may be. Because of the emergence of various tools in the integration of science, technology, and education, it is not impossible to have information technology (IT) methods of instruction. As a matter of fact, many academic institutions have provided online courses and programs in their curriculum. Statistics may be difficult for some students, and having options for education other than the traditional methods may have the possibility of facilitating easier learning and comprehension in the subject matter. The methods, results, and conclusions of the study will be discussed in this paper, as well as an analysis of the endeavor, looking into its strengths and weakn esses, including recommendations and implications for future researches. Review and Analysis I. Methods The researchers utilized â€Å"SOCR resources as instruments for IT-blended instruction in several courses,† where these courses included quizzes at the beginning of the quarter, Index of Learning Styles (ILS) assessment, standard quarter-wide learning evaluation quantitative measures through exams, quizzes, and homework, and beginning and ending attitude towards the subject surveys (p. 548). The design of the study is seen to gather both quantitative and qualitative data and is briefly described in the methodology portion of the paper, but one could notice that specific design traits are presented with the results, and in their corresponding statistical courses. The total number of subjects was not mentioned, but a portion in the paper states that there were 90 students involved in each section. Several variables were measured, including an assessment of background knowled ge on the first day of classes, learning styles, exam scores, pre- and post-attitude surveys, and satisfaction surveys at the end of the quarter. The setting for research conduction was not specified, but probably took place in statistics classes of UCLA. II. Results and Conclusions Outcomes of the study confirm gathered results of a previous study that indeed there is â€Å"technology-driven improvement of the quantitative performance in probability and statistics courses† (p. 557). In addition, findings suggest that learning styles and attitudes of students towards a discipline are important factors in their quantitative performance. The SOCR-treatment group shows a tendency in the increase of student satisfaction according to post-surveys, and standard assessment instruments revealed that there was quantitative performance improvement. Researchers thus conclude that complementing pedagogical methods with information technology positively affects the students’ academ ic performance and attitudes. With the use of technology-based instructional tools, students are able to understand and comprehend statistical concepts that are difficult to do so in the sole use of traditional classroom approaches. III. Strengths

Corporate social responsibility (CSR) Essay Example | Topics and Well Written Essays - 2000 words

Corporate social responsibility (CSR) - Essay Example The second research paper titled ‘Corporate social responsibility brand leadership: a multiple case study’ has been directed towards using existing research and studies that provide frameworks for the analysis of CSR as a tool for brand leadership strategy. The existing literature is supported by a qualitative study of five UK based firms that have a significant market share, successful brand strategies and a very active CSR. The paper is organized in two parts where each part is dedicated to one research paper. The analysis is organized as presenting the research strategy, methods, findings, assumptions, and overall quality of the research paper. The analysis also makes suggestions for improvement after the analysis. The main argument of this research paper is to critically analyze the two research papers based on qualitative studies and suggest drawbacks that could be improvised for a more comprehensive study. The paper uses Grunig’s situational theory of publics for the purpose of analysis of cases presented within the paper (Byrd, 2009). The framework within the theory helps in creating a single case study with three different aspects of analysis. The research is conducted by way of exhaustive interviews conducted with the senior counselors of each of the two American companies that are under analysis. The primary document analysis is focused completely on the communication of the progress reports presented to the global compact unit on a semiannual basis by each participating member. The secondary analysis is conducted by way of materials and documents produced by the agencies which also include speeches, articles and presentations for the purpose of business publication. The key research question is to find out the dynamics that were responsible for company realization that such coalition was for the benefit of the organization. The second

Population Ecology vs. Neoinstitutional Theory Essay -- Environment, E

Organization-environment relations depict certain areas of UCSB in their entirety in which two of those theories include population ecology and neoinstitutional theory. Population ecology and neoinstitutional theory looks at UCSB in divergent perspectives: population ecology studies organizations if they are a living or dying species whereas neoinstitutional theory highlights the organization’s importance as an establishment to its field of expertise. With this, I am going to compare both, population ecology and neoinstitutional theory, in relation to the University of California – Santa Barbara. I will further discuss each of their strengths and weaknesses in accordance to the behavior and environment of institution, faculty, staff, and its students within this organization. Within nature, any form of species focus on selection and adaptation towards their environment to better themselves; organizations exert this idea as a metaphor to personify the organization-environment theory of population ecology underlining any organization functions as a living or dying species. Primarily, population ecology reflects both a rationalist and naturalist perspectives. Population ecology echoes rationalist theory since power is frequently controlled by those in superior positions inside the organization (Taylor 25). Also, population ecology is natural because it denies specificity and predictability due to the organization’s dependence of the fluctuation of environmental resources (Sutton 1/20/11). Ultimately for any organization to adapt and change the future of the establishment, it is compulsory for workers in a dominant position to ruminate any strategies and environmental opportunities and threats (Hannan 930). Henry Yang, as UCSB’s ... ...rsity. Conformity limits the organization values and appearance to which they cannot change unless the organization wishes to achieve any backlash. Overall, population ecology and neoinstitutional theory are part of organization-environment relations and are applied throughout UCSB. Population ecology and neoinstitutional theory are two theories describing and affecting the organizational environment at UCSB from two perspectives: the population and institutions as a whole. With population ecology, UCSB faces competition dilemmas to keep their organization from â€Å"dying†; and additionally, neoinstitutional theory shows UCSB how to appear legitimate through conforming to society’s beliefs and expectations. Although both concepts are vastly differently, they aid UCSB, as well as other organizations, to understanding the lifespan and appearance of its establishment.

Characteristics of the breakfast cereal industry Essay

Brand History Breakfast cereals are not a homogenous product. The ready-to-eat breakfast cereal industry may be characterized by relatively low economies of scale and relatively low levels of technology. In other words, the entry into this industry is easy. Between the 1950s and the 1970s there was no entry of new firms in the industry even though all the incumbent firms such as Kellogg, General Mills, General Foods and Quaker Oats, made significant profits. Later however, there was the entry of new low-end companies in the markets and the number of brands sold by these firms also increased substantially from 25 to more than 80, and this number is still on a rise (Cabral, 2000, p. 265-266). Pricing trends For decades the breakfast cereal market was one of the most profitable in the United States. The industry had a consolidated structure dominated by Kellogg, General Mills and Kraft Foods with its Post brand. Strong brand loyalty, coupled with control over the allocation of supermarket shelf space, helped to limit the potential for new entry. Meanwhile the steady demand growth of around 3% per annum kept the industry revenues expanding. Also Kellogg, which accounted for over 40 percent of the market share, acted as the price leader in the industry for years in the industry. Every year Kellogg increased cereal prices, its rivals followed and industry profits too remained high. However, this favorable structure started to change in the early 1990s when the growth in demand slowed and then stagnated as the lifestyle and hence food patterns changed and the market saw the rise of powerful discounters such as Wal-Mart that started promoting their own brand of cereal. As sales of cheaper store-brand cereals began to take-ff, supermarkets no longer were as dependent on brand names to bring in traffic and hence they started to demand lower prices from the branded cereal manufacturers. Initially, the branded cereal manufacturers tried to hold against these adverse trends. However, in 1996 Kraft which was then owned by Philip Morris aggressively cut prices by 20 % for its Post brand in am attempt to gain market share. Kellogg son followed with a 19 percent price cut on two-third of its brands and General Mills quickly did the same. However, this too did not change the consumption pattern the growth rates of which remained flat and revenues then started going down for all the branded cereals (Hill, Jones, 2009, p. 52). The trend continued in 2000s also and the situation worsened with the private-label sales continuing to make inroads, gaining over 10 percent of the market. To top it all off, the sales of breakfast cereals started to contract at 1 percent per annum and the period between 1998-2001 saw the market leader Kellogg sliding down to the 2nd position for the first time in its history since its inception in 1906, by General Mills that continued to launch expensive price and promotion campaigns. To cover the rising cost General Mills raised prices in 2001 and competitors soon followed the trend. However, both Kellogg and General Mills tried to move further away from price competition in the industry by diversifying and focusing on brand extensions such as Special K on the behalf of Kellogg and new varieties of Cheerios. Special K was instrumental and helping Kellogg recapturing its market leadership position from General Mills and this renewed focus on non-price competition halted years of damaging price warfare (Hill, Jones, 2009, p. 52). Target markets The breakfast cereal industry targets several diverse markets but focuses upon two large ones namely the baby boomers and their children. Since a high proportion of the baby boomers are highly educated, health appeals are paramount. Thus many brands have placed emphasis on various types of oat-bran cereal. The other sizeable market, targeted to children is also highly developed. Various brands have successfully used sports personality and trade characters such as Tony the Tiger to attract the children towards their products and retain brand loyalty. The breakfast cereal industry has been adept at target market segmentation and promoting favorable brand images. The strategy of the overall industry especially Kellogg, the market leader, has been to provide a comprehensive assortment for the retailers targeting specific market segments (Michman, Mazze, 1999, p. 109-111) Competition Breakfast cereal industry faces competition from hand-held breakfast products such as bagels, muffins, doughnuts etc. These have in fact led to a decrease in the growth of the breakfast cereal industry. The industry also faces competition from frozen waffles, pancakes, and French toast brands which have proved to be a concern both in the past and the present. Many analysts consider that the competition is due to the change in dietary habits, though some also say that this has been due to th increase in cereal prices for the branded segment (Michman, Mazze, 1999, p. 112-113). Advertisements and Promotional activities From the time of WH Kellogg, the breakfast cereal industry has been dependent on marketing strategies and expensive promotions. In fact in 1909 itself the advertisement budget of Kellogg had reached 1 million per annum. Needless to say this is a major problem in the industry which has become price sensitive in present times. This activity has led to a decrease in profits and considering that the market share has not increased since the 1990s, this has become even more of a problem. There were also many insufficiencies generated by coupons and in-store promotions. For instance, more than 95 percent of the cereal coupons were thrown away and not redeemed and approximately half of the promotional expenditures did not reach the consumers in the form of lower prices. Because of these inefficiencies, as well as congressional investigations and competitive treats, the breakfast cereal industry has moved to lower prices. As the returns earned by the cereal manufacturers exceed most other grocery products, there is fierce competition among manufacturers (Michman, Mazze, 1999, p. 113-114). Factors contributing to success and failure There are a combination of variables that contribute to the successes and failure of the breakfast cereal industry. These variables and strategies include innovation, target-market segmentation, image, physical environment resources, and human resources. Such factors must be combined in various degrees for success. The breakfast cereal industry has shown innovation in product and packaging strategies. In addition to this, breakfast snack bars are a new innovation. The image of the breakfast cereal industry has been positive enough to withstand the assault of private-label brand sot a large extent. Also cereal manufacturers with their successful track records and huge advertisement budgets do not have much difficulty in convincing retailers to give their new product introduction a chance. In 1970s, Kellogg designed shelf space allocation programs for supermarkets. Sophisticated computers and programs developed by members of the breakfast cereal industry now help to allocate shelf space according to turnover. The breakfast cereal industry has also been successful in designing packaging for shipping and for display purposes. To sell their product brands and retain the company brand value, the breakfast cereal manufacturers have developed the strategy that links the brand name to the company name instead to identifying brand products by their individual brand names. For instance, Kellogg’s Rice Krispies and Special K, as well as General Mills’ Total Raisin Bran and Total Corn Flakes use this strategy. To fend off private brand competition by offering product line depth and high brand identification (Michman, Mazze, 1999, p. 114-115).

What Is a Word Equation in Chemistry

In chemistry, a word equation is a chemical reaction expressed in words rather than chemical formulas. A word equation should state the reactants (starting materials), products (ending materials), and direction of the reaction in a form that could be used to write a chemical equation. There are some key words to watch for when reading or writing a word equation. The words and or plus mean one chemical and another are both reactants or products. The phrase is reacted with indicates the chemicals are reactants. If you say forms, makes, or yields, it means the following substances are products. When you write a chemical equation from a word equation, the reactants always go on the lefthand side of the equation, while the reactants are on the righthand side. This is true even if the products are listed before the reactants in the word equation. Key Takeaways: Word Equations A word equation is an expression of a chemical reaction or mathematical equation using words rather than letters, numbers, and operators.In chemistry, a word equation indicates the order of events of a chemical reaction. The number of moles and types of reactants yield the number of moles and types of products.Word equations help in learning chemistry because they reinforce the thought process involved in writing a chemical reaction or equation. Word Equation Examples The chemical reaction 2 H2(g) O2(g) → 2 H2O(g) would be expressed as: hydrogen gas oxygen gas → steamAs a word equation or as Hydrogen and oxygen react to form water or Water is made by reacting hydrogen and oxygen. While a word equation doesnt ordinarily include numbers or symbols (Example: You wouldnt say Two H two and one O two makes two H two O, sometimes it is necessary to use a number to indicate the oxidation state of a reactant so that a person writing a chemical equation can do it correctly. This is mostly for the transition metals, which can have multiple oxidation states. For example, in the reaction between copper and oxygen to form copper oxide, the chemical formula of copper oxide and the number of copper and oxygen atoms involved depends on whether copper(I) or copper(II) participates in the reaction. In this case, it would be fine to say: copper oxygen → copper(II) oxide or Copper reacts with oxygen to produce copper two oxide. The (unbalanced) chemical equation for the reaction would start out as: Cu O2 → CuO Balancing the the equation yields: 2Cu O2 → 2CuO You would get a different equation and product formula using copper(I): Cu O2 → Cu2O 4Cu O2 → 2Cu2O More examples of word reactions include: Chlorine gas reacts with methane and carbon tetrachloride to produce hydrogen chloride.Adding sodium oxide to water produces sodium hydroxide.Iodine crystals and chlorine gas react to make solid iron and carbon dioxide gas.Zinc and lead two nitrate make zinc nitrate and lead metal.which means: Zn Pb (NO3)2 → Zn(NO3)2 Pb Why Use Word Equations? When youre learning general chemistry, work equations are used to help introduce the concepts of reactants, products, the direction of reactions, and to help you understand precision of language. They may seem annoying, but are a good introduction to the thought processes required for chemistry courses. In any chemical reaction, you need to be able to identify the chemical species that react with each other and what they make. Word Equations in Other Sciences Chemistry isnt the only science to use equations. Physics equations and mathematical equations may also be expressed in words. Usually in these equations two statements are set to be equal to each other. For example, if you way force equals mass multiplied by acceleration then you are providing the word equation for the formula F m*a. Other times, one side of the equation may be less than (), greater than (), less than or equal to, or greater than or equal to the other side of the equation. Addition, subtraction, multiplication, division, logs, square roots, integrals, and other operations can be stated in word equations. However, complex equations that contain parentheses to describe the order of operations are very hard to understand as word equations. Source Brady, James E.; Senese, Frederick; Jespersen, Neil D. (December 14, 2007). Chemistry: Matter and Its Changes. John Wiley Sons. ISBN 9780470120941.