UK in the world trade free essay sample

Contentss Page Introduction2 1 Economic development as a factor of external trade3 1.1 .. Agriculture. 3 1.2 .. Manufacturing. 5 1.3 The service sector6 1.4 .. Transportation. 8 2 Foreign trade12 2.1 . The foreign trade turnover, exports, imports. 12 2.2 . The geographics of foreign trade in the UK.13 2.3 . The foreign trade government, ordinance of foreign trade activities. 15 2.4.The influence of planetary economic crisis on the foreign trade of Great Britain. 16 Conclusion19 Bibliography20 Appendixes21 Introduction Introduction Nowadays, international integrating is so advanced that most states are transnational, even though in the fifteenth century to see people from other states and even metropoliss can be rather rare, most of these were merchandisers. That is why trade was the beginning of international integrating. It began to bind trade to international dealingss between states, it helped to spread out the scope of goods and services, increase employment, every bit good as, in rule, increase the figure of people in the universe. Britain is one of the most of import states in trade, because of the developed conveyance system. We will write a custom essay sample on UK in the world trade or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The United Kingdom has ever played an of import function on the universe phase. It has been mother state of the industrial revolution, which marked the beginning of mass production. Therefore, the function of Britain in international trade is a serious job, particularly in the context of universe crisis, because who knows, possibly the United Kingdom will play an of import function in get the better ofing the crisis. The state of affairs of Great Britain in universe trade has non been reviewed yet by anyone straight. Maksakovsky V.P. and Lomakin V.P. examined the function of Britain in the planetary economic system. Khesin E. engaged in a job of general commissariats of the United Kingdom in the universe and the universe economic system. The Internet besides gives some statistics that should be systematized. The intent of my class work is to place the function of Britain in international trade. To accomplish this end I set myself ends: see the impact of economic development for the proviso of universe trade ; to depict the international trade and place the impact of planetary economic crisis on it. The object of my research is the United Kingdom of Great Britain and Northern Ireland. The capable external state of affairs of the state. To accomplish this end, I reviewed the literature on this subject, every bit good as systematized statistical information from the Internet. Course paper consists of two chapters, debut and decision. 1. Economic development as a factor of external trade 1. Economic development as a factor of external trade1.1. Agribusiness 1.1. Agribusiness Britain s land surface is minimum compared to many other states, but British agribusiness is really intensive and extremely productive. During the twentieth century end product rose steadily, although the addition slowed toward the terminal of the century, and agricultural labour became more productive. The betterment was due to inventions in farm machinery, biological technology of seeds and workss, and the increased usage of fertilisers, pesticides, and weedkillers. Consequently, imports of nutrient, provender, and drinks dropped from 36 per centum of entire imports in 1955 to 11 per centum in 1985, and to 10 per centum by 1994. Compared to other states in the European Union, Britain s agricultural sector is much smaller in footings of employment and part to the GDP. In the early 2000s agribusiness employed about 1.4 per centum of the work force and contributed 1.0 per centum of the GDP. [ 1 ] Many of Britain s full-time farms are devoted to livestock farming-raising cowss for dairy merchandises or beef, or raising sheep for wool and meat. The intervention of farm animate beings became a turning concern in Britain in the late twentieth century. Factory agriculture of poulets produced protests, as did the pattern of raising calves in confined infinites. Concerns over animate being public assistance have led some British citizens to go vegetarians. Grave concern arose in the 1980s over cowss infected with bovine spongiform brain disorder ( BSE ) , popularly known as huffy cow disease. Human existences who eat infected beef may develop Creutzfeldt-Jakob disease ( CJD ) . BSE was foremost discovered in Britain in 1986, and the British authorities took stairss to eliminate the disease and compensate husbandmans for lost cowss. Consumer assurance in British beef declined, and in 1996 the European Union banned Britain from exporting any beef or beef byproducts. After considerable action by the authorities to hold the spread of the disease, the EU lifted the prohibition in 1999. Livestock husbandmans in Britain faced another crisis in 2001, when several instances of foot-and-mouth disease were detected in a British abattoir. The extremely infective viral disease, which seldom infects worlds, can rapidly stultify cowss, sheep, hogs, and other animate beings with bisulcate hooves. The dangers of foot-and-mouth disease are mostly economic, since infected animate beings frequently lose weight or halt bring forthing milk. As the eruption spread across the British countryside, the British authorities ordered the slaughter of more than 1 million animate beings to incorporate the virus. Cases of the disease were besides detected in Belgium, France, and Ireland, taking to the devastation of herds in those states. Most harvest agriculture in Britain takes topographic point in eastern and south cardinal England and in eastern Scotland. The taking harvests in the early 2000s were wheat, sugar Beta vulgariss, murphies, barley, and rapeseed. As concern has grown about the usage of fertilisers, pesticides, and biologically engineered seeds and their consequence on the environment, some husbandmans have turned to organic agriculture, with support from the authorities. [ 2 ] The British authorities began subsidising the monetary values paid for agricultural merchandises after World War II as a manner to do farming profitable. In 1973 Britain joined the European Economic Community ( EEC, now the European Union ) , and since so agricultural policy has been determined chiefly by the EU s Common Agricultural Policy ( CAP ) . [ 3 ]This policy seeks to maintain the agricultural market stable, guarantee that husbandmans earn a just life, and supply consumers with low-cost nutrient supplies. As a consequence of EU policies, merchandises coming into Britain from non-EU states are taxed, excess merchandises are bought and stored for subsequently sale, and the cost of exports is subsidized if monetary values are low. The British have criticized CAP, chiefly because the British agriculture sector is smaller than the agrarian sectors of most EU states. British husbandmans receive less pecuniary support from the EU than British taxpayers and consumers pay into CAP, and some British taxpayers and consumers feel they are back uping inefficient European husbandmans. Criticism has increased as greater agricultural outputs around the universe have led to more CAP subsidies for European agribusiness. CAP implemented assorted reforms in 1992 to cut down costs, subsidies, and reserves of groceries, such as the excesss of butter and vino in the 1970s and 1980s. Farmers have been encouraged to take land out of production, to follow environmentally sound farming methods even though this may diminish production, and to put production quotas on certain merchandises in an attempt to cut down the sum of subsidy money they receive. Even so, CAP policies designed to protect little farms, peculiarly in France and Germany, continue to anger British taxpayers. 1.2. Manufacturing 1.2. Fabrication The history of fabrication in Britain is alone because of Britain s function as the place of birth of the Industrial Revolution. During the Middle Ages the production of woollen fabrics was a cardinal industry in Britain. In the 16th and 17th centuries, new industries developed. These included silk weaving, garment devising, and the fabrication of chapeaus, clayware, and cutter. [ 4 ]All of these operations were by and large conducted in little trade stores and were labour-intensive. In the eighteenth century a figure of alterations in British society prepared the manner for the Industrial Revolution. Colonial and commercial enlargement created markets in North America, Africa, and parts of Asia. Coal and Fe excavation developed as Britain s dwindling woods created the demand for another energy beginning, and new smelting techniques made Fe implements cheaper to bring forth. An agricultural revolution in the eighteenth century introduced new harvests and harvest rotary motion techniques, better engendering methods, and mechanical devices for cultivation. This coincided with a rapid addition in population, in portion due to better hygiene and diets, supplying both consumers and workers for the new fabrication operations. During the Industrial Revolution new methods of fabrication merchandises were developed. Alternatively of being made by manus, many merchandises were made by machine. Production moved from little trade stores to mills, and population shifted to urban countries where these mills were located. Cotton fabric mills utilizing freshly developed steam-powered machines produced more goods at a lower cost per point. Fabrics, ship building, Fe, and steel emerged as of import industries, and coal remained the most of import industrial fuel. The Industrial Revolution dramatically raised the overall criterion of life. The construction of British industry changed well in the last half of the twentieth century. The coal excavation and cotton fabric industries declined aggressively. As coal production declined, oil production replaced it as a major industry. Motor vehicle production became a important portion of the industrial base but was capable to severe foreign competition. As incomes increased, consumer demand rose for lasting goods such as autos and kitchen contraptions. British industrial production besides expanded into communications equipment, including fibre optics, computing machines, computer-controlled machine tools, and automatons. Turning industries in recent decennaries include paper merchandises and publication ; chemicals, such as pharmaceuticals ; gum elastic and plastics ; and electronic and optical equipment. Scotland is besides a major manufacturer of computing machines. The alleged Silicon Glen between Glasgow and Edinburgh employs 1000s of people in the electronics industry and is the site of many abroad computing machine houses. Scotland and Northern Ireland are still noted for their production of whisky and fabrics, particularly linen from Northern Ireland and tweed from Scotland. About 12 per centum of the work force was engaged in fabrication in the early 2000s, and fabrication accounted for about 16 per centum of the gross domestic merchandise ( GDP ) . [ 5 ] 1.3. The service sector 1.3. The service sector One mark of a extremely developed state is a big and sophisticated service sector. When a state s economic system matures, its service sector grows quickly while its fabrication sector stabilizes or diminishes. This was the instance with Britain. In the early 2000s Britain s service sector accounted for about three-quarterss of the GDP and employed about fourth-fifths of the work force. The service industries include finance, retailing, wholesaling, touristry, concern services, conveyance, insurance, investing, advertisement, public dealingss, market research, instruction, disposal, and authorities and professional services. Britain developed sophisticated banking, fiscal, insurance, and transporting operations every bit early as the seventeenth century to back up its spread outing international ocean trade. Lloyd s of London, an early insurance house, began when a figure of people willing to subvention, or insure, the success of ocean trips gathered on a regular basis at Lloyd s Coffee House in London to portion transporting intelligence. Lloyd s now insures about half of the universe s transportation and ladings every bit good as much of the aircraft industry. Banking and fiscal services have ever played an of import portion in London s economic system, and degrees of specialisation and expertness have been high. This has attracted ever-larger sums of concern from an progressively planetary economic system. Today, London has the largest concentration of international Bankss in the universe and is the universe s prima centre for currency trading. Leeds, Manchester, Cardiff, Liverpool, Edinburgh, and Glasgow have developed as fiscal centres in recent decennaries. London is besides the universe s prima centre for insurance and handles 20 per centum of the universe s insurance concern. The fiscal services sector expanded particularly quickly after the deregulating of the stock exchange in 1986. By the early 2000s fiscal and other concern services, including existent estate, accounted for more than one-quarter of Britain s GDP and employed about one-fifth of the work force. [ 6 ] Several important developments in the service sector took topographic point toward the terminal of the twentieth century. Telecommunications became a dynamic growing industry, and independent retailing declined aggressively. The leisure industry grew dynamically, commanding an increasing proportion of consumer disbursement. Organizations providing to international conferences and exhibitions besides have been a growing country. These organisations have been peculiarly successful because Britain is one of the universe s top locations for concern meetings and trade shows. Tourism has become an progressively of import economic sector in Britain, using at least 7 per centum of the work force. Britain is one of the universe s top tourer finishs, yearly pulling about 25 million abroad visitants in the early 2000s # 8212 ; more than a 50 per centum addition over the early 1980s. Under the Development of Tourism Act of 1969, a authorities organisation, the British Tourist Authority, was set up to pull abroad visitants and to better tourer adjustment and travel conditions. [ 7 ] 1.4. Transportation system 1.4. Transportation system Britain has historically been an pioneer and universe leader in many signifiers of transit, from transporting to inveigh systems to air power. Transport services make close 8 % GDP of the United Kingdom. In their grant, including immediate industries, about 1.4 million individuals are busy. [ 8 ] Because Britain is an island, transportation has been of import for centuries. The irregular coastlines of the British Isles provide many natural seaports, and Britain s gentle, navigable rivers have ever been contributing to transporting. Seafaring accomplishments were straight connected to Britain s growing as a naval power. Equally early as the sixteenth century Britain defeated Spain, its greatest challenger at sea. In the 17th and 18th centuries France was defeated, so Germany in the early twentieth century. Prior to World War II, Britain had the largest merchandiser fleet in the universe, a fleet that sailed throughout the huge British Empire and was protected by the Royal Navy. Britain continued to be the universe leader in transporting until World War II, when pigboat onslaughts by Germany sank many British vass and the enormous end product of the American ship building industry made the United States the universe leader. Today many British transportation houses operate under foreign flags to avoid the more rigorous British transportation ordinances, including higher rewards for crews. Most British rider transporting involves ferry trips to the continent of Europe or to Ireland. Oil tankers transporting oil and dry majority ladings make up the bulk of pelagic transportation. British ports were nationalized in the late fortiess, and in recent old ages most have moved into the private sector or are governed by independent trusts. The most of import port in the United Kingdom is London ; other of import commercial ports are at Forth in Scotland, Grimsby and Birmingham in eastern England, Liverpool in western England, and Southampton and Dover in southern England. Canals were built in Britain to associate rivers, and most of Britain s canals were built as portion of the transit revolution that took topographic point between 1750 and 1840. Canals were built by packs of labourers known as sailing masters, a name that came from their undertaking of making channels of inland pilotage. This term was shortly shortened to drudges. The canals were of import during the Industrial Revolution for transporting goods, but by the 1830s they had to vie with the new railroads, which rapidly surpassed them. Thereafter, canals were used to transport highly bulky stuffs. [ 9 ] Today Britain has approximately 3,200 kilometers ( about 2,000 myocardial infarctions ) of canals and navigable rivers, of which about 620 kilometers ( about 390 myocardial infarction ) are commercial waterways. The most of import of these are the Manchester Ship Canal, which is the largest canal in Britain ; the Thames ; and the Caledonian Canal across northern Scotland, which provides a navigable waterway associating the North Sea and the Atlantic Ocean. The remainder of the rivers and canals are used for diversion and form portion of Britain s historical heritage. [ 10 ] The Victorian epoch was besides known as the Railway Age. The railway can be considered the kid of the British coal mines because carts on paths were used to hale coal. These precursors of the railway were so combined with steam engines, which led to farther technological inventions. An added advantage in the development of railwaies in Britain was that the most populated parts of the state, where this manner of transit was needed, were comparatively level. The universe s first public railroad was the Stockton and Darlington, which opened in 1825. A period of feverish railroad edifice followed for the following one-fourth century as different companies competed to put path. It was a monolithic project that employed huge ground forcess of labourers and altered the British landscape by delving through hills and building Bridgess and tunnels. In a short clip the basic grid of Britain s railroads was in topographic point. [ 11 ] Over the ensuing century smaller railroad companies were absorbed or unify vitamin D into a few big companies. In 1948 the authorities nationalized the four staying companies, and in the sixtiess they became the British Railways Board. In 1955 a modernisation plan began to replace steam trains with Diesel and electric 1s. The last steam engine was withdrawn in 1968. Around this clip intense competition from route conveyance made it necessary to cut costs, and many unprofitable subdivision railroad lines closed. [ 12 ] Railwaies were portion of the moving ridge of denationalization that took topographic point in the early 1990s. The complicated process was based on the Railway Act of 1993. The substructure, including paths and train operations, was put into the custodies of Rail path, a government-owned company that was privatized by selling stock to private investors. Passenger operations were split into 25 runing units, each franchised to a private house given the right to supply rider service to a peculiar part of Britain. [ 13 ]In 1995 cargo operations in Britain were divided among private companies based in different parts of the state. The authorities appoints a rail regulator and a franchising manager to guarantee that rail agreements are just to companies and riders. The moves to to the full privatise BR were extremely combative and generated considerable unfavorable judgment within Britain. The fractured nature of rail organisation was forcefully brought place in the late ninetiess and early 2000s with a series of high-profile rail accidents. The accidents were blamed in portion on the separation of ownership of rail and turn overing stock and on the demands of privatized companies to supply stockholder income at the sensed disbursal of rider safety. After a clang in 2000 in Hertfordshire caused by faulty tracks, the full railroad web was examined and path replaced, taking to severe holds to inveigh journeys for months. Rail path was replaced in 2003 by Network Rail, a not-for-profit company. [ 14 ] A railroad tunnel beneath the English Channel was completed in 1993, linking England and the European continent. The chief Channel Tunnel, which is 50.4 kilometer ( 32 myocardial infarction ) long, runs from Folkston, England, to Calais, France. Trains carry both riders and cargo through the tunnel. Motorists can drive their autos on and off the train. The trip through the tunnel takes about 35 proceedingss. [ 15 ] 2. Foreign trade 2. Foreign trade2.1. The foreign trade turnover, exports, imports 2.1. The foreign trade turnover, exports, imports In 2007, Britain s foreign trade turnover decreased in comparing with 2006 by 2.5 % and amounted to 521.1 mlrd.f.st. In 2007, there has been a important addition in absolute value of the negative balance of trade of Great Britain ( at 31.6 mlrd.f.st. ) to 89.8 mlrd.f.st. [ 16 ] The value of exports fell by 10.2 % and amounted to 218.9 mlrd.f.st. , with its volume decreased by 1.0 % . Reduced mean export monetary values were 9.3 % and had a decisive influence on the kineticss of British exports in general. In 2007, the UK largest portion of exports accounted for by machinery and equipment ( 24.3 % ) , vehicles ( 13.8 % ) , mineral merchandises ( 10.9 % ) , merchandises of chemical industry ( 16.0 % ) . [ 17 ] There was an addition in export cargos for wide merchandise groups such as animate being and vegetable fats and oils ( 12.6 % ) , assorted manufactured goods ( 9.9 % ) , merchandises of vegetable beginning ( 9.6 % ) , basal metals and articles of them ( 9.1 % ) , conveyance ( 8.2 % ) , unrecorded animate beings, carnal merchandises ( 6,5 % ) , cherished metals and rocks ( 6.2 % ) , prepared groceries ( 6.1 % ) , paper mush ( 5.8 % ) , chemicals ( 3.2 % ) . In 2007 he dropped the British exports of machinery, equipment and machinery ( at 36.9 % ) , instruments and setup ( by 5.5 % ) , wood ( at 3.2 % ) , mineral merchandises ( by 3,2 % ) . [ 18 ] The value of imports increased by 2.2 % and reached 308.9 mlrd.f.st. , while its volume increased by 1.2 % , while mean import monetary values by 1.1 % . The footing of British imports was machinery and equipment ( 23.4 % ) , vehicles ( 15.0 % ) , mineral merchandises ( 10.4 % ) , chemicals ( 9.9 % ) . [ 19 ] There was an addition in imports of lumber ( at 14.3 % ) , cherished metals and merchandises thereof ( 13.1 % ) , assorted industrial merchandises ( 12.6 % ) , carnal and vegetable oils and fats ( 11.5 % ) , merchandises chemical industry ( 9.5 % ) , finished nutrient merchandises ( 73 % ) , conveyance ( 7.2 % ) , merchandises of vegetable beginning ( 6.7 % ) , plastics and merchandises thereof ( 5.3 % ) fabrics and fabric merchandises ( 1.8 % ) , mineral merchandises ( 1.1 % ) . At the same clip reduced the import of instruments and setup ( by 8.7 % ) , machinery, equipment and machinery ( 7.1 % ) , cherished metals and rocks ( 5.1 % ) . [ 20 ] 2.2. The geographics of foreign trade in the UK. 2.2. The geographics of foreign trade in the UK. In 2007, major trading spouses, Britain has remained the European Union states ( 55.9 % of British foreign trade turnover in 2006 57.4 % ) , including Germany ( 13,0 % ) , France ( 7.5 % ) , Netherlands ( 7.2 % ) . The chief spouses from other parts were the U.S. ( 11.1 % ) , Norway ( 3.3 % ) and Japan ( 2.3 % ) . United Kingdom is besides actively carried out foreign trade in goods with the states of BRIC ( 7.8 % of British trade ) . In the list of the top 20 trade spouses of Great Britain there is Russia, which in 2007 took 16 topographic point ( for 2006 17 ) with the weights in the UK turnover of 1.6 % ( in 2006 # 8211 ; 1.5 % ) . [ 21 ] Among the States the trading spouses of Great Britain received the most dynamic development of trade with China, the growing of trade turnover which amounted to 19.8 % , India 14.4 % Ireland 3.9 % Brazil 9.6 % , Russia 4,8 % , Hungary 10,8 % , the Czech Republic 12.3 % , Germany 0,9 % . In 2007, significantly reduced the volume of trade with France ( by 21.9 % ) , Spain ( 13.0 % ) , Denmark ( 34.8 % ) , Portugal ( 43.7 % ) , Luxembourg ( 70.1 % ) , Cyprus ( 75.1 % ) , South Africa ( 13.9 % ) , Belgium ( 3.7 % ) and Sweden ( at 8.5 % ) . In 2007 British geographical variegation of foreign trade was narrowed a spot. At the 20 major merchandising spouses, the UK had 80.2 % of its turnover ( in 2006 79.6 % ) . Among the most of import UK export markets were: Russia ( the growing of exports 35.8 % ) , Norway ( 30.1 % ) , China ( 15.3 % ) , Ireland ( 1.6 % ) , India ( 9.6 % ) , Brazil ( 17.1 % O ) . Significantly reduced the export of British merchandises in Canada ( 15.2 % ) , Switzerland ( 10.2 % ) , Turkey ( 6.0 % ) , Japan ( 6.3 % ) and Hong Kong ( 7.7 % ) . Britain s quickly turning imports from EU states ( at 1.9 % ) , China ( 20.8 % ) , Canada ( 16.4 % ) , India ( 18.4 % ) , Turkey ( 17.8 % ) , Switzerland ( 9.0 % ) , Singapore ( 7.2 % ) . In bend, reduced imports from Portugal ( by 49.0 % ) , Denmark ( at 27.2 % ) , Cyprus ( at 86.2 % ) , South Africa ( at 20.8 % ) , Luxembourg ( 55.3 % at ) Hong Kong ( at 6.8 % ) , Russia ( at 6.2 % ) . The excess in ware trade in the UK in 2007 had to Ireland ( 6.3 mlrd.f.st. ) , United States ( 6.0 mlrd.f.st. ) , Greece ( 0.7 mlrd.f.st. ) , Ukraine ( 0.3 mlrd.f.st. ) , Australia ( 0.3 mlrd.f.st. ) , Cyprus ( 0.2 mlrd.f.st. ) . Geography of distribution of British foreign trade in 2007[ 22 ] export import Trade turnover between Britain and the provinces members of CIS in 2007 increased compared with 2006 by 0.9 % to 10,7 mlrd.f.st. The proportion of the Russian Federation in this figure 77.6 % ( period 2006 74,8 % ) . UK Imports from the States the CIS amounted to 6.7 mlrd.f.st. decreased by 8.3 % . In entire volume of British imports and the low proportion of CIS is 2,2 % with 81,7 % of its value consists of Russian bringings ( in 2006 2.4 % and 79.9 % severally ) . A British export to the States Members of the CIS in 2007 was equal to 4.0 mlrd.f.st. ( an addition of 21.4 % ) , of which 70.8 % was accounted for by bringings to the Russian Federation ( 2006 63,3 % ) . This is tantamount to 1.8 % of British exports. 2.3. The foreign trade government, ordinance of foreign trade activities 2.3. The foreign trade government, ordinance of foreign trade activities The foreign trade government of the UK based on the norms and regulations of international trade, developed under the GATT / WTO, EU and national statute law. State ordinance of foreign trade activity is carried out with the application of imposts duties, non-tariff steps, proficient barriers ( criterions, regulations and ordinances ) , other regulators ( e.g. , insurance and export recognition supply ) . An export from the UK is carried out without limitations, with the exclusion of certain merchandises capable to export control and licensing. Among them: Industrial merchandises, which can be used for military intents, although they ab initio were non specifically designed for such intents ( e.g. , computing machines, equipment in the field of electronics and trial equipment, machines, equipment in the field of communications, radio detection and ranging installings and civilian aircraft ) ; Military equipment, such as weaponries, ammo, armored combat vehicles, military aircraft and ships, industrial merchandises, specially designed for military intents ; Production associated with the production of atomic arms, including atomic stuffs, atomic reactors and equipment for treating atomic stuff ; Original points of chemical weaponries ; Old-timers and plants of art ; Some merchandises were exported to the United States ; [ 23 ] Applications for export licences to a figure of states subject to the transition of the particular processs. A list of these states is contained in the ordinances on export control and export control governments brought to British exporters. In the country of duty ordinance of imports is the chief instrument integrated Rates Great Britain, which includes a incorporate imposts duty and statistical terminology of the EU, every bit good as a consonant system of description and cryptography. Most goods imported into the UK without limitation. However, in order to protect the national economic system, the execution of international committednesss and national consumer protection is limited import of weaponries, ammo, explosives and other unsafe goods, nutrient and agricultural trade goods, including farm animal, medical specialties and medical supplies. In order to protect the internal market applies anti-dumping, offseting and safeguard steps. Prominent among the proficient steps of export-import operations took sanitary-epidemiological and quarantine demands for imported goods. The most rigorous State control is carried out with the importing of unrecorded animate beings and birds. Makes high demands for conformity with criterions, packaging and labeling merchandises. In some instances ( e.g. , for hi-tech machinery, including air power ) , the UK criterions are more rigorous than applicable in the EU. The ordinance of foreign economic composite of Great Britain has a figure of authorities bureaus, among which the taking function played by the Ministry for Business, Enterprise and reform of province ordinance. The competency of the Ministry of the issues of competition, entrepreneurship, little concern support, employment, insolvency ordinance of markets for goods and services. The ordinance of international fiscal activities ( investing, banking, insurance ) exercises control over the service of fiscal markets ( Financial Services Authority ) , with a broad scope of powers. [ 24 ] 2.4. The influence of planetary economic crisis on the foreign trade of Great Britain 2.4. The influence of planetary economic crisis on the foreign trade of Great Britain The shortage of foreign trade of Great Britain in December dropped aggressively to 7.4 billion lbs, which exceeded outlooks for rate decrease. This was the lowest trade shortage since June 2007, when the figure stood at 7.0 billion lbs. Reducing the trade shortage the United Kingdom due to the addition in trade with states outside the EU. This was reported on Tuesday by the National Bureau of Statistics of Great Britain. [ 25 ] Harmonizing to economic experts interviewed by Dow Jones Newswires last hebdomad, it is expected that the shortage of foreign trade in goods in the UK will be in December, 8.1 billion lbs. [ 26 ] UK trade shortage in November was revised up to 8.1 billion lbs. Previously, it was reported that the shortage of foreign trade in goods amounted to Britain in November, 8.3 billion lbs. The trade shortage with states outside the UK the EU besides dropped aggressively -to 4.2 billion lbs from 5.2 billion lbs in November. Novembers # 8217 ; value of trade in goods shortage with states outside the EU has been revised. Previously, it was reported that in November amounted to 5.3 billion lbs. Economists predicted that the shortage of trade in goods with states outside the EU will be in December, 4.8 billion lbs. Harmonizing to published informations, exports to states outside the EU rose in December by 5 % compared with November, while imports fell by 4.5 % compared to the old month. The British lb fell somewhat more than 33 % against the euro and 31 % against the U.S. dollar in 2008. This diminution may be merely get downing to hold a positive impact on foreign trade in Goods UK. [ 27 ] Oil trade shortage declined in Britain in December to 0.2 billion lbs from 0.5 billion in November. In 2008, the entire shortage of foreign trade in oil was # 163 ; 5.8 billion against the shortage of 4.0 billion lbs in 2007. Harmonizing to the figures, the entire foreign trade shortage in goods of Great Britain in 2008 rose to 93.2 billion lbs. This was the highest figure since the get downing point of such statistics. In 2007, the shortage of foreign trade of Great Britain amounted to 89.3 billion lbs. UK trade shortage in goods with EU states in December rose to 3.2 billion lbs from 2.9 billion lbs in November. The information showed that the excess in services trade in the UK in December fell to 3.8 billion lbs from 4.1 billion lbs in November. As a consequence, the overall trade shortage in goods and services the UK in December fell to 3.6 billion lbs from 4.0 billion lbs in November. The November figure was revised. Economists predicted that the entire foreign trade shortage in December rose to 4.6 billion. Conclusion Conclusion The distinctive feature of the British economic system and its topographic point in the universe economic system reflects the characteristics of the external trade dealingss. Much of its current place in universe trade in the UK is obliged to its history and its economic and geographical state of affairs. United Kingdom one of the most economically developed states in the universe, this state of affairs started back in 16-17 centuries, and today, although it lost its former power and is no longer a universe mill , it plays a major function in universe imports and exports. This is mostly driven by development of conveyance system, the being of settlements and the comparatively big militias of coal, natural gas and oil sedimentations have been discovered comparatively late. Besides, Britain is the universe bank and is one of the most visited by tourers of the universe. But as shown by the anticipations of the specializers, possibly, Great Britain will be the most affected economically developed state in the universe because of the current crisis. This can go on because of the depreciation of the lb sterling. However, its function in international trade in the UK will non lose, because bring forthing the needed goods and services. Therefore, it is possible to reason that the success and effectivity of the work, which is reflected in the consequences. The end to place the function of the United Kingdom in universe trade has been reached. It was found that without the British universe trade reasonably be affected, but in this state of affairs the economic crisis The economic system of the UK could endure severely. This poses a new challenge to happen out how you can raise the economic system of Britain. Bibliography BibliographyAppendixs Appendixs [ 1 ]hypertext transfer protocol: //encarta.msn.com/encyclopedia_761553483_11/United _Kingdom.html [ 2 ] # 1057 ; # 1090 ; # 1088 ; # 1072 ; # 1085 ; # 1099 ; # 1084 ; # 1080 ; # 1088 ; # 1072 ; # 1089 ; # 1077 ; # 1075 ; # 1086 ; # 1076 ; # 1085 ; # 1103 ; : # 1089 ; # 1087 ; # 1088 ; # 1072 ; # 1074 ; # 1086 ; # 1095 ; # 1085 ; # 1080 ; # 1082 ; . # 1042 ; 5 # 1090 ; . # 1058 ; .1. # 1045 ; # 1074 ; # 1088 ; # 1086 ; # 1087 ; # 1072 ; / # 1048 ; # 1058 ; # 1040 ; # 1056 ; # 1058 ; # 1040 ; # 1057 ; # 1057 ; . # 8211 ; # 1052 ; . , 2006. # 8211 ; 56 # 1057 ; . [ 3 ] # 1057 ; # 1090 ; # 1088 ; # 1072 ; # 1085 ; # 1099 ; # 1084 ; # 1080 ; # 1088 ; # 1072 ; # 1089 ; # 1077 ; # 1075 ; # 1086 ; # 1076 ; # 1085 ; # 1103 ; : # 1089 ; # 1087 ; # 1088 ; # 1072 ; # 1074 ; # 1086 ; # 1095 ; # 1085 ; # 1080 ; # 1082 ; . # 1042 ; 5 # 1090 ; . # 1058 ; .1. # 1045 ; # 1074 ; # 1088 ; # 1086 ; # 1087 ; # 1072 ; / # 1048 ; # 1058 ; # 1040 ; # 1056 ; # 1058 ; # 1040 ; # 1057 ; # 1057 ; . # 8211 ; # 1052 ; . , 2006. # 8211 ; 58 # 1057 ; . [ 4 ] # 1057 ; # 1090 ; # 1088 ; # 1072 ; # 1085 ; # 1099 ; # 1084 ; # 1080 ; # 1088 ; # 1072 ; # 1089 ; # 1077 ; # 1075 ; # 1086 ; # 1076 ; # 1085 ; # 1103 ; : # 1089 ; # 1087 ; # 1088 ; # 1072 ; # 1074 ; # 1086 ; # 1095 ; # 1085 ; # 1080 ; # 1082 ; . # 1042 ; 5 # 1090 ; . # 1058 ; .1. # 1045 ; # 1074 ; # 1088 ; # 1086 ; # 1087 ; # 1072 ; / # 1048 ; # 1058 ; # 1040 ; # 1056 ; # 1058 ; # 1040 ; # 1057 ; # 1057 ; . # 8211 ; # 1052 ; . , 2006. # 8211 ; 61 # 1057 ; . [ 5 ] # 1061 ; # 1077 ; # 1089 ; # 1080 ; # 1085 ; # 1045 ; . # 1042 ; # 1077 ; # 1083 ; # 1080 ; # 1082 ; # 1086 ; # 1073 ; # 1088 ; # 1080 ; # 1090 ; # 1072 ; # 1085 ; # 1080 ; # 1103 ; // # 1052 ; # 1080 ; # 1088 ; # 1086 ; # 1074 ; # 1072 ; # 1103 ; # 1101 ; # 1082 ; # 1086 ; # 1085 ; # 1086 ; # 1084 ; # 1080 ; # 1082 ; # 1072 ; # 1080 ; # 1084 ; # 1077 ; # 1078 ; # 1076 ; # 1091 ; # 1085 ; # 1072 ; # 1088 ; # 1086 ; # 1076 ; # 1085 ; # 1099 ; # 1077 ; # 1101 ; # 1082 ; # 1086 ; # 1085 ; # 1086 ; # 1084 ; # 1080 ; # 1095 ; # 1077 ; # 1089 ; # 1082 ; # 1080 ; # 1077 ; # 1086 ; # 1090 ; # 1085 ; # 1086 ; # 1096 ; # 1077 ; # 1085 ; # 1080 ; # 1103 ; . # 8211 ; 2001, # 8470 ; 8, 102 # 1057 ; . [ 6 ]hypertext transfer protocol: //encarta.msn.com/encyclopedia_761553483_11/United _Kingdom.html [ 7 ]hypertext transfer protocol: //encarta.msn.com/encyclopedia_761553483_11/United _Kingdom.html [ 8 ] # 1061 ; # 1077 ; # 1089 ; # 1080 ; # 1085 ; # 1045 ; . # 1042 ; # 1077 ; # 1083 ; # 1080 ; # 1082 ; # 1086 ; # 1073 ; # 1088 ; # 1080 ; # 1090 ; # 1072 ; # 1085 ; # 1080 ; # 1103 ; // # 1052 ; # 1080 ; # 1088 ; # 1086 ; # 1074 ; # 1072 ; # 1103 ; # 1101 ; # 1082 ; # 1086 ; # 1085 ; # 1086 ; # 1084 ; # 1080 ; # 1082 ; # 1072 ; # 1080 ; # 1084 ; # 1077 ; # 1078 ; # 1076 ; # 1091 ; # 1085 ; # 1072 ; # 1088 ; # 1086 ; # 1076 ; # 1085 ; # 1099 ; # 1077 ; # 1101 ; # 1082 ; # 1086 ; # 1085 ; # 1086 ; # 1084 ; # 1080 ; # 1095 ; # 1077 ; # 1089 ; # 1082 ; # 1080 ; # 1077 ; # 1086 ; # 1090 ; # 1085 ; # 1086 ; # 1096 ; # 1077 ; # 1085 ; # 1080 ; # 1103 ; . # 8211 ; 2001, # 8470 ; 8, 105 # 1057 ; . [ 9 ]hypertext transfer protocol: //encarta.msn.com/encyclopedia_761553483_11/United _Kingdom.html [ 10 ]http//www.vneshmarket.ru/content/section_r_DC25946A-D8AB-4A7D-AD5E-B68D55EB7C23.html [ 11 ]hypertext transfer protocol: //www.economtwathch.com/world_economy/united-kingdom/index.html [ 12 ]hypertext transfer protocol: //www.studentsoftheworld.infoplays./wfb.php3? CODEPAYS=GBR [ 13 ]http//www.vneshmarket.ru/content/section_r_DC25946A-D8AB-4A7D-AD5E-B68D55EB7C23.html [ 14 ]hypertext transfer protocol: //www.studentsoftheworld.infoplays./wfb.php3? CODEPAYS=GBR [ 15 ]hypertext transfer protocol: //encarta.msn.com/encyclopedia_761553483_11/United _Kingdom.html [ 16 ]hypertext transfer protocol: //www.moksali.lt/referatai/referats/what-are-britain-s- main-imports-and-exports-puslapis1.html [ 17 ]hypertext transfer protocol: //foreigntrade/alumnieeni.com/exports.asp? lang=ru [ 18 ]hypertext transfer protocol: //www.grandforum.ru/index.php? PHPSESSID=tg04j5sbbijmt119f5ph6uqah2 A ; topic=2802.0: prev_next=prev [ 19 ]hypertext transfer protocol: //foreigntrade/alumnieeni.com/imports.asp? lang=ru [ 20 ]hypertext transfer protocol: //www.grandforum.ru/index.php? PHPSESSID=tg04j5sbbijmt119f5ph6uqah2 A ; topic=2802.0: prev_next=prev [ 21 ]hypertext transfer protocol: //www.moksali.lt/referatai/referats/what-are-britain-s- main-imports-and-exports-puslapis1.html [ 22 ]hypertext transfer protocol: //www.moksali.lt/referatai/referats/what-are-britain-s- main-imports-and-exports-puslapis1.html [ 23 ]hypertext transfer protocol: //www.economtwathch.com/world_economy/united-kingdom/index.html [ 24 ]hypertext transfer protocol: //www.economtwathch.com/world_economy/united-kingdom/index.html [ 25 ]hypertext transfer protocol: //www.grandforum.ru/index.php? PHPSESSID=tg04j5sbbijmt119f5ph6uqah2 A ; topic=2802.0: prev_next=prev [ 26 ]hypertext transfer protocol: //www.grandforum.ru/index.php? 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How To Get Merit Scholarships and Honors at State Schools

How To Get Merit Scholarships and Honors at State Schools SAT / ACT Prep Online Guides and Tips Don't get lost in the crowd. Do you want to stay close to home for college, but don’t want to get lost in the crowd of a large state school? Or do you want to know how to make the most of your experience at large university? It’s possible to get a selective, small college experience at a large university, through programs like honors colleges and merit scholarships. But how can you find these programs, and how can you ensure you'll be considered for merit scholarships and honors colleges? We will give you the info you need to make sure you don’t miss out on opportunities near you. Think Beyond the "Safety School" Many people don’t stress out about applying to their local state schools because they have application deadlines later in the year – sometimes as late as May or June. In some cases, since students consider state schools their â€Å"safety schools† where admission is all but guaranteed, they don’t put as much effort into their state school applications. However, many of the deadlines for honors colleges and merit scholarships at large universities are much earlier – sometimes as early as October of your senior year. And some of these programs and scholarships have special applications. If you’re not aware of deadlines before senior year starts, it’s easy to miss out on scholarships and other programs that can really enrich your college experience. Many of these programs are as competitive as getting into selective colleges, so it’s also important to put together a competitive application. In short, you should treat these applications like you’re applying to a selective school. So how do you find these programs, and how can you make sure you’re competitive? We will answer those questions here. Why Apply for Special Programs? By special programs, we mean merit scholarships, honors programs or honors colleges, or any programs that require extra or early applications. We will focus on merit scholarships and honors colleges in this post, since they are the most common special programs at larger universities, but make sure to check out the website of any school you’re interested in and see what extra options they have for undergraduates. So why apply to these programs? There are three main reasons. Make College Cheaper College is expensive. Even if you stay in state, tuition, room, board, textbooks, and other fees can add up quickly. You should definitely apply for need-based financial aid if you need it, but getting a merit scholarship can often fill in where financial aid falls short. Many merit scholarships cover half or all of tuition. Some even cover room and board as well. Also, many honors colleges offer their students opportunities for research or study abroad funding. This can help finance experiences that can otherwise be expensive or otherwise unattainable. It's hard to turn down money, especially when it can help you get a college education. Get a Small-School Experience Going to large university is great because of all the resources and classes available to you, but it’s easy to feel lost in the crowd, especially as a freshman. Being a part of a smaller program or merit scholarship cohort can give you a small-school experience within a larger university. These programs often have special advising or mentor systems that can also help you acclimate to college life. Many have special housing options that will allow you to get to know other people in your program easily. This can make it easy to build a community, even as a freshman. Distinguish Yourself for Jobs Although this seems really far away, graduating with honors or having a merit scholarship can really set you apart when it comes time to apply for jobs and/or graduate programs during your senior year of college. You can take steps now to give yourself a huge leg up when it’s time to enter the â€Å"real world.† So how do you get merit scholarships? How do you get into honors colleges? We will explain how to find these programs and how to apply. Merit Scholarships: How To Apply Unlike financial aid, merit scholarships are given based on student achievement – your test scores, GPA, and the overall strength of your application. The amount of a merit scholarship can vary widely – anything from a $1,000 stipend to full tuition, room, and board. To be considered for merit scholarships, you often have to meet an earlier deadline or submit an additional application. For example, at the University of North Carolina, Chapel Hill,you have to apply by the early action deadline of October 15 to be considered for the Pogue Scholarship (which covers tuition, room, and board). Additionally, there is another separate application for the Robertson scholarship (which covers tuition, room, board, fees, and expenses for up to three summer experiences), which you have to complete by November 15th to ensure you will be considered for it. To look at another example, University of Colorado, Boulder has a separate scholarship application that requires, at a minimum, an extra essay, but could also require extra letters of recommendation and eligibility materials based on which scholarships you apply to. The window to apply is December through March, with a deadline of February 15th for the presidential scholarship. For more on merit scholarships, including some with automatic funding based on test scores, see our article. Also note that some of those have earlier deadlines as well. How to Research Merit Scholarships For any state schools you are applying to, search to see if they have a merit scholarship program, and take note of any extra application materials or earlier deadlines. (We will give you a table at the end of this post you can use to organize dates and deadlines.) For example, to find the University of Colorado Boulder scholarships, I searched â€Å"University of Colorado Boulder Merit Scholarships.† I clicked on the third result and was able to read about individual scholarships, and also find the page about the general scholarship application. Read more on UC Boulder's Scholarships here. Honors Colleges and Honors Programs: How To Apply Many larger universities have smaller honors programs or honors colleges within them, to give a smaller college experience within a larger university. Honors colleges often have special classes, housing, and sometimes even funding opportunities for research or study abroad. For example, the Schreyer Honors College at Pennsylvania State University offers special classes, exclusive study abroad opportunities, and research placements. Furthermore, this program offers special housing, and that housing is guaranteed housing for four years. This isn’t always the case at large universities! But to get these benefits you have to put in more work. Honors colleges are usually much more competitive than general university admission, and often require extra application components. They typically have much earlier deadlines than general University admission, as well. For example, the Schreyer Honors College has a separate application other than the general Penn State application. They recommend completing your application by November 30, with a firm deadline of January 15, to be considered for the program. (The regular university application isn’t due until January 31.) Next Steps For any large universities you are applying to, search to see if they have an honors college or honors program, and take note of earlier deadlines or application materials. To find honors programs, search â€Å"[Name of College/University] Honors College† or â€Å"[Name of College/University] Honors Program.† I found the honors college at Penn State by doing the following search: Just entering in that search time brought up Schreyer’s main website, as well as links to admission and aid on the first page. If you can’t find information on an honors college or honors program through searching, you can contact the admissions office via phone or email and ask if they have any honors programs. How To Put Together a Competitive Application Finding these programs is one thing. How can you make sure you are a competitive applicant when you apply to honors colleges and merit scholarships? Maximize Your ACT/SAT Score For many merit scholarships and honors programs, the standardized score ranges are much higher than general university admission. This means that having a high SAT or ACT score will help you get into honors programs and win scholarships – and in some cases, you need a minimum score. For example, at the University of Nebraska, an ACT score of at least 20, or an SAT score of at least 950 (Math and Critical Reading) are the benchmarks given for admission. But you can be considered for the Honors Program if you have either an ACT composite score of 30 or an SAT of 1300 (Math and Critical Reading). Notice the large difference between regular admission and honors admission score benchmarks. It’s important to choose either the SAT or ACT and to study so you can get the best possible score. Don’t split your time between the two tests. It’s likely that you will do better on one that the other, so you should spend all of your time preparing for that test. (If you need help deciding between the SAT and ACT, see our post.) Also, make sure you give yourself enough time to study. We recommend at least five weeks, but the longer, the better! The more time you can put in, the better your score outcome will be. Take the Most Challenging Classes Possible Another important factor in making your application competitive is having an impressive transcript and GPA. However, a high GPA alone does not mean much – it’s important you have also been challenging yourself with hard courses. Whether that means taking IB, AP, or honors, find the hardest classes at your school and take them. Be careful not to overload your schedule with tons of AP and IB classes and burn yourself out. Prioritize taking tough classes in subjects you are passionate about. And finally, don’t blow off senior year. Colleges will see your senior year schedule when you apply, so it’s important to keep up your momentum and take a challenging senior year schedule. Obviously you need to leave room for college applications, but don’t slack off and take three free periods. Get Involved with Activities and the Community Having a competitive college application isn’t just getting good grades and high test scores. You also need to get involved in your community in some way. Whether that’s joining clubs or sports at your high school, doing service work, or being involved in a local youth group, find something you are passionate about and get involved. And remember to emphasize breadth over depth. It’s much better to be very involved in two clubs than to join ten clubs but barely show up. Aim for leadership positions and awards wherever possible. Don't treat extracurriculars like a list to be checked off. The goal isn't to have the longest list of clubs. Choose a few things that are important to you and get really involved! When it comes time to apply, list your extracurricular involvements in order of the time spent on them. And remember to emphasize leadership positions, awards, or other recognitions you have earned for each activity. Don’t Ignore the Essay(s) A final, crucial component of your application will be the essay. Many honors programs or merit scholarships have a separate essay – or essays! – to write. Sometimes they will give you a specific prompt, or other times they will want to learn more about you and give an open-ended prompt. For example, the Schreyer Honors College has three additional essays, with new prompts every year. The University of Michigan has a list of topics to choose from. So while the prompt and length of the essay or essays can vary from program to program, and the prompts can even be quite playful, it’s very important not to wait until the last minute to write your essays. The essay will be the main opportunity for you to share your personality, passions, and intellectual interests. If you’re aiming to get into an honors college or get a merit scholarship, having a strong essay will be crucial. To write the best essay possible, start early – at least a month before the deadline. Write a draft, and then take time to edit it so it’s true to your own voice. You can also have friends or teachers look over it to see if they think it sounds like you – just make sure it is 100% your own work. Get Good Recommendation Letters Although not all universities require letters of recommendation for admission, most honors programs and merit scholarships will require at least one, but more likely two. When asking teachers for recommendations, try to find teachers who have taught you recently – junior year is ideal – and can give specific praise about your academic abilities. Sometimes, giving the teacher a sample of work you did in their class to jog their memory or give them something to refer to in the letter can be helpful. Also, try to get your letters from teachers in different subjects. Being an impressive student in both science and English is more impressive than getting rave reviews from two English teachers. Final Touches on Your Application Make sure to report any strong SAT Subject Test, AP, or IB test scores you have. Even if they are not required anywhere on the application, including these scores can give the admissions committee more information on your academic abilities and achievements. This also goes for any academic awards like National Merit or being on the honor roll. If you know someone – like a coach, boss, youth group leader, or mentor – who could write an additional letter of recommendation, it’s worth asking for one. Often, people who know you outside of school can give more information about your work ethic, abilities, and passions than your teachers can. Don’t feel pressured to submit an extra letter if you don’t have someone like this, but if you know someone will write you a strong letter, strongly consider asking them. The Bottom Line Being part of an honors program and/or getting a merit scholarship can really enrich your college experience and make you a more competitive job or graduate school applicant. For any university you’re applying to, check to see if they have any honors programs or merit scholarships. To get into these programs you have to be aware of earlier deadlines and extra applications. You can use a table like the one below to organize your list of prospective colleges. Name of College/ University Regular Application Deadline Honors Program? (Yes/No) Honors Program Deadline Merit Scholarships? (Yes/No) Merit Scholarship Deadline And finally, you should aim to submit the best application possible. Treat these opportunities like you are applying to selective schools – write the best possible essays, get great letters of recommendation, and maximize your scores. If you do this, you can get a selective college experience close to home. What’s Next? Want to aim for a perfect SAT score, or quite close? See our guide to getting a 1600 by our full scorer. Speaking of maximizing your scores, learn how to improve a low SAT math score, or if you’re taking the ACT, get math tips from our full scorer. Need some tips for your college essays? Learn what not to do. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: How To Get Merit Scholarships and Honors at State Schools SAT / ACT Prep Online Guides and Tips Don't get lost in the crowd. Do you want to stay close to home for college, but don’t want to get lost in the crowd of a large state school? Or do you want to know how to make the most of your experience at large university? It’s possible to get a selective, small college experience at a large university, through programs like honors colleges and merit scholarships. But how can you find these programs, and how can you ensure you'll be considered for merit scholarships and honors colleges? We will give you the info you need to make sure you don’t miss out on opportunities near you. DUMMY CTA Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Think Beyond the "Safety School" Many people don’t stress out about applying to their local state schools because they have application deadlines later in the year – sometimes as late as May or June. In some cases, since students consider state schools their â€Å"safety schools† where admission is all but guaranteed, they don’t put as much effort into their state school applications. However, many of the deadlines for honors colleges and merit scholarships at large universities are much earlier – sometimes as early as October of your senior year. And some of these programs and scholarships have special applications. If you’re not aware of deadlines before senior year starts, it’s easy to miss out on scholarships and other programs that can really enrich your college experience. Many of these programs are as competitive as getting into selective colleges, so it’s also important to put together a competitive application. In short, you should treat these applications like you’re applying to a selective school. So how do you find these programs, and how can you make sure you’re competitive? We will answer those questions here. Why Apply for Special Programs? By special programs, we mean merit scholarships, honors programs or honors colleges, or any programs that require extra or early applications. We will focus on merit scholarships and honors colleges in this post, since they are the most common special programs at larger universities, but make sure to check out the website of any school you’re interested in and see what extra options they have for undergraduates. So why apply to these programs? There are three main reasons. Make College Cheaper College is expensive. Even if you stay in state, tuition, room, board, textbooks, and other fees can add up quickly. You should definitely apply for need-based financial aid if you need it, but getting a merit scholarship can often fill in where financial aid falls short. Many merit scholarships cover half or all of tuition. Some even cover room and board as well. Also, many honors colleges offer their students opportunities for research or study abroad funding. This can help finance experiences that can otherwise be expensive or otherwise unattainable. It's hard to turn down money, especially when it can help you get a college education. Get a Small-School Experience Going to large university is great because of all the resources and classes available to you, but it’s easy to feel lost in the crowd, especially as a freshman. Being a part of a smaller program or merit scholarship cohort can give you a small-school experience within a larger university. These programs often have special advising or mentor systems that can also help you acclimate to college life. Many have special housing options that will allow you to get to know other people in your program easily. This can make it easy to build a community, even as a freshman. DUMMY CTA Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Distinguish Yourself for Jobs Although this seems really far away, graduating with honors or having a merit scholarship can really set you apart when it comes time to apply for jobs and/or graduate programs during your senior year of college. You can take steps now to give yourself a huge leg up when it’s time to enter the â€Å"real world.† So how do you get merit scholarships? How do you get into honors colleges? We will explain how to find these programs and how to apply. DUMMY CTA Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Merit Scholarships: How To Apply Unlike financial aid, merit scholarships are given based on student achievement – your test scores, GPA, and the overall strength of your application. The amount of a merit scholarship can vary widely – anything from a $1,000 stipend to full tuition, room, and board. To be considered for merit scholarships, you often have to meet an earlier deadline or submit an additional application. For example, at the University of North Carolina, Chapel Hill,you have to apply by the early action deadline of October 15 to be considered for the Pogue Scholarship (which covers tuition, room, and board). Additionally, there is another separate application for the Robertson scholarship (which covers tuition, room, board, fees, and expenses for up to three summer experiences), which you have to complete by November 15th to ensure you will be considered for it. To look at another example, University of Colorado Boulder has a separate scholarship application that requires, at a minimum, an extra essay, but could also require extra letters of recommendation and eligibility materials based on which scholarships you apply to. The window to apply is December through March, with a deadline of February 15th for the presidential scholarship. For more on merit scholarships, including some with automatic funding based on test scores, see our article. Also note that some of those have earlier deadlines as well. How to Research Merit Scholarships For any state schools you are applying to, search to see if they have a merit scholarship program, and take note of any extra application materials or earlier deadlines. (We will give you a table at the end of this post you can use to organize dates and deadlines.) For example, to find the University of Colorado Boulder scholarships, I searched â€Å"University of Colorado Boulder Merit Scholarships.† I clicked on the third result and was able to read about individual scholarships, and also find the page about the general scholarship application. Read more on UC Boulder's Scholarships here. Honors Colleges and Honors Programs: How To Apply Many larger universities have smaller honors programs or honors colleges within them, to give a smaller college experience within a larger university. Honors colleges often have special classes, housing, and sometimes even funding opportunities for research or study abroad. For example, the Schreyer Honors College at Pennsylvania State University offers special classes, exclusive study abroad opportunities, and research placements. Furthermore, this program offers special housing, and that housing is guaranteed housing for four years. This isn’t always the case at large universities! But to get these benefits you have to put in more work. Honors colleges are usually much more competitive than general university admission, and often require extra application components. They typically have much earlier deadlines than general University admission, as well. For example, the Schreyer Honors College has a separate application other than the general Penn State application. They recommend completing your application by November 30, with a firm deadline of January 15, to be considered for the program. (The regular university application isn’t due until January 31.) Next Steps DUMMY CTA Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: For any large universities you are applying to, search to see if they have an honors college or honors program, and take note of earlier deadlines or application materials. To find honors programs, search â€Å"[Name of College/University] Honors College† or â€Å"[Name of College/University] Honors Program.† I found the honors college at Penn State by doing the following search: Just entering in that search time brought up Schreyer’s main website, as well as links to admission and aid on the first page. If you can’t find information on an honors college or honors program through searching, you can contact the admissions office via phone or email and ask if they have any honors programs. How To Put Together a Competitive Application Finding these programs is one thing. How can you make sure you are a competitive applicant when you apply to honors colleges and merit scholarships? Maximize your ACT/SAT Score For many merit scholarships and honors programs, the standardized score ranges are much higher than general university admission. This means that having a high SAT or ACT score will help you get into honors programs and win scholarships – and in some cases, you need a minimum score. For example, at the University of Nebraska, an ACT score of at least 20, or an SAT score of at least 950 (Math and Critical Reading) are the benchmarks given for admission. But you can be considered for the Honors Program if you have either an ACT composite score of 30 or an SAT of 1300 (Math and Critical Reading). Notice the large difference between regular admission and honors admission score benchmarks. It’s important to choose either the SAT or ACT and to study so you can get the best possible score. Don’t split your time between the two tests. It’s likely that you will do better on one that the other, so you should spend all of your time preparing for that test. (If you need help deciding between the SAT and ACT, see our post.) Also, make sure you give yourself enough time to study. We recommend at least five weeks, but the longer, the better! The more time you can put in, the better your score outcome will be. Take the Most Challenging Classes Possible Another important factor in making your application competitive is having an impressive transcript and GPA. However, a high GPA alone does not mean much – it’s important you have also been challenging yourself with hard courses. Whether that means taking IB, AP, or honors, find the hardest classes at your school and take them. Be careful not to overload your schedule with tons of AP and IB classes and burn yourself out. Prioritize taking tough classes in subjects you are passionate about. And finally, don’t blow off senior year. Colleges will see your senior year schedule when you apply, so it’s important to keep up your momentum and take a challenging senior year schedule. Obviously you need to leave room for college applications, but don’t slack off and take three free periods. Get Involved with Activities and the Community Having a competitive college application isn’t just getting good grades and high test scores. You also need to get involved in your community in some way. Whether that’s joining clubs or sports at your high school, doing service work, or being involved in a local youth group, find something you are passionate about and get involved. And remember to emphasize breadth over depth. It’s much better to be very involved in two clubs than to join ten clubs but barely show up. Aim for leadership positions and awards wherever possible. Don't treat extracurriculars like a list to be checked off. The goal isn't to have the longest list of clubs. Choose a few things that are important to you and get really involved! When it comes time to apply, list your extracurricular involvements in order of the time spent on them. And remember to emphasize leadership positions, awards, or other recognitions you have earned for each activity. DUMMY CTA Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Don’t Ignore the Essay(s) A final, crucial component of your application will be the essay. Many honors programs or merit scholarships have a separate essay – or essays! – to write. Sometimes they will give you a specific prompt, or other times they will want to learn more about you and give an open-ended prompt. For example, the Schreyer Honors College has three additional essays, including the prompt, â€Å"You are required to spend the next year of your life either in the past or the future. What year would you travel to and why?† The University of Michigan has a list of topics to choose from, including â€Å"Tell us about a great recipe† and â€Å"Discuss the concept of ‘random.’† So while the prompt and length of the essay or essays can vary from program to program, and the prompts can even be quite playful, it’s very important not to wait until the last minute to write your essays. The essay will be the main opportunity for you to share your personality, passions, and intellectual interests. If you’re aiming to get into an honors college or get a merit scholarship, having a strong essay will be crucial. To write the best essay possible, start early – at least a month before the deadline. Write a draft, and then take time to edit it so it’s true to your own voice. You can also have friends or teachers look over it to see if they think it sounds like you – just make sure it is 100% your own work. Get Good Recommendation Letters Although not all universities require letters of recommendation for admission, most honors programs and merit scholarships will require at least one, but more likely two. When asking teachers for recommendations, try to find teachers who have taught you recently – junior year is ideal – and can give specific praise about your academic abilities. Sometimes, giving the teacher a sample of work you did in their class to jog their memory or give them something to refer to in the letter can be helpful. Also, try to get your letters from teachers in different subjects. Being an impressive student in both science and English is more impressive than getting rave reviews from two English teachers. Final Touches on Your Application Make sure to report any strong SAT Subject Test, AP, or IB test scores you have. Even if they are not required anywhere on the application, including these scores can give the admissions committee more information on your academic abilities and achievements. This also goes for any academic awards like National Merit or being on the honor roll. If you know someone – like a coach, boss, youth group leader, or mentor – who could write an additional letter of recommendation, it’s worth asking for one. Often, people who know you outside of school can give more information about your work ethic, abilities, and passions than your teachers can. Don’t feel pressured to submit an extra letter if you don’t have someone like this, but if you know someone will write you a strong letter, strongly consider asking them. DUMMY CTA Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: The Bottom Line Being part of an honors program and/or getting a merit scholarship can really enrich your college experience and make you a more competitive job or graduate school applicant. For any university you’re applying to, check to see if they have any honors programs or merit scholarships. To get into these programs you have to be aware of earlier deadlines and extra applications. You can use a table like the one below to organize your list of prospective colleges. Name of College/ University Regular Application Deadline Honors Program? (Yes/No) Honors Program Deadline Merit Scholarships? (Yes/No) Merit Scholarship Deadline And finally, you should aim to submit the best application possible. Treat these opportunities like you are applying to selective schools – write the best possible essays, get great letters of recommendation, and maximize your scores. If you do this, you can get a selective college experience close to home. What’s Next? Want to aim for a perfect SAT score, or quite close? See our guide to getting a 2400 by our full scorer. Speaking of maximizing your scores, learn how to improve a low SAT math score, or if you’re taking the ACT, get math tips from our full scorer. Need some tips for your college essays? Learn what not to do. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Tesco Analysis Essay Example | Topics and Well Written Essays - 2750 words

Tesco Analysis - Essay Example At first an extensive background of the company is given, providing the data on the past of the corporation. Tesco walked through a considerable number of obstacles on its path with a single principle: price is the most considerable factor in retailing. While using 'pile it high, sell it cheap' strategy the firm has made its name on the three main notions: perfect use of online retailing, perfect meeting of customers' demands, and perfect pricing policy. More detail to these factors is given in the next part of the report. After that the report dwells on the market environment surrounding Tesco. Interestingly, another company that used strategy similar to Tesco is also a top retailer in its domestic market environment - it is Wal-Mart. The comparison between Tesco and Wal-Mart is drawn next. The report concludes with forecasting what strategic options Tesco will have in its nearest future. Tesco was founded in 1924. However, the real history of Tesco began in 1931 when the first store was opened. At first the company specialized only in food retailing, which already had some major players, e.g. Sainsbury - a leading company of that time. Despite many differences, such as family issues in controlling businesses both companies had similarities. Both Tesco and Sainsbury families were very influential, however unlike Sainsbury, where all the managerial control belonged to the family, Tesco always had non-family board of directors (Morelli 2004). At the same time, both Tesco and Sainsbury based their success on regional strategies placing their stores in highly concentrated South Western and South Eastern parts of England. In fact, this was one of the reasons of imperfect competition between these tow companies. Tesco became a public license company in 1949. The company has been noted for a rapid and effective use of its investors in compare with its competitors. While Sainsbury's growth was incremental through the use of retained earnings for investment in new stores (Williams 1994), Tesco has been known for the effective use of share floatation to gain the necessary capital for takeovers (Morelli 1996). Sainsbury became a public licensed company only 24 years later in 1973 - the unwillingness of the company to utilize leasing was one of the reasons why Tesco has become a new market-leading company. Meanwhile the industry of retailing was developing rapidly. Upcoming trends of those days were integrated supermarkets, allowing its customers to buy everything they need within one building and self-service, which granted lower expenditures on the retailing personnel. Later, "from the adoption of still larger superstores, computerisation, stock control systems and sub-contracting out of warehousing and distribution in the 1980s, the modem supermarket retailer has been prepared to rapidly develop new organizational approaches" (Morelli 2004, p. 771). Tesco began selling non food goods in 1964. Introducing innovative techniques, such as loyalty cards, banking services, one-stop shopping, etc. has also given Tesco some advantage, although all these methods were quickly imitated by other companies. Pricing was always one of the most important issues in retailing. Being similar among all the major players of the UK retailing industry, prices were hardly anyone's advantage. There were some ways to attract customers, though. For instance, one of

The Social Constructivist or Interpretivist Lens Essay

The Social Constructivist or Interpretivist Lens - Essay Example Researchers have encountered problems on how to assess the latest trends in the field of Corporate Social Responsibility. It is also difficult to come up with a standardized way of measuring the impact of Business Performance in relation to Corporate Social Responsibility practices. The paper therefore seeks, via a qualitative approach, to assess the impact of CSR on business performance focusing on selected key indicators such as shareholder value, market share and business revenue. According to Creswell (2008), qualitative research questions assume two forms; a central question and associated question. The central question is broad and asks for the exploration of the concept of the study or the central phenomena while associated questions are based on the central one. The qualitative research questions for this study are: The study purposes to assess how CSR affect either business performance and via a qualitative approach present the existing trends used in measuring business performance. The paper also focuses on analyzing both the major and soft indicators of business performance. Some of the major ones include market value, shareholder value and organizational revenue while some of the soft indicators are customer and employee satisfaction. The study also purposes to establish the effectiveness of the approaches used in measuring the relation between CSR and business performance. The relationship between CSR and Business Performance will be analyzed through the interpretivist lens. The approach is favored as it allows an independent inquirer to examine available data, form and assess the impressions and reports the findings in a structured form. The approach also allows for in-depth interviews and the use of focus groups each method applicable dependent on data type required. The interpretivist approach is also favored since the research seeks to explore the relationship between

Research Woodrow Wilson and Franklin Roosevelt Paper

Woodrow Wilson and Franklin Roosevelt - Research Paper Example His New Deal program significantly enlarged the function and responsibilities of the U.S. federal government. This paper analyzes and discusses the life and legacy of Woodrow Wilson and Franklin Roosevelt as U.S. presidents. The discussion focuses on their response to the bigger national and global issues during their presidency. Woodrow Wilson, the 28th president of the United States, considered himself the defender of the masses and the mouthpiece of the people. He declared, â€Å"No one but the President seems to be expected†¦ to look out for the general interests of the country† (Cook 98). He was a liberal reformist and took on global leadership in creating a new global order. He announced in 1917 that the involvement of the United States in the First World War is a campaign to build a world that is ‘friendly’ to democratic ideologies. Wilson had witnessed the horror and atrociousness of warfare. He was born in 1856 in Virginia to a Presbyterian pastor of the Civil War. After finishing his studies at Princeton and the University of Virginia Law School, he obtained his university degree at John Hopkins University and embarked on an academic profession (Freidel 61). Wilson progressed quickly as a traditionalist, conformist young university lecturer of political science and was elected in 1902 as head of Princeton. His flourishing national popularity encouraged a number of conservative Democrats to view him as a good candidate for presidency. At first they convinced him to run for the position of New Jersey’s Governor in 1910 (Gaines 48). During the campaign he declared his autonomy from the conservatives and from the system that had recommended him, promoting a liberal program, which he carried out as governor. In 1912, during the Democratic Convention, Wilson was nominated for presidency and promoted the project New Freedom, which emphasized individuality and the rights of states. In the tripartite

KFC and McDonalds: Western Country And China

KFC and McDonalds: Western Country And China This chapter describes the background of the two typical western fast food companies in china, which are KFC and McDonald. It also provides research questions along with the purpose of the thesis and corresponding primary and secondary research methodologies. In addition, there is a brief introduction of the theoretical Frameworks used thoroughly within the thesis. Background The KFC and McDonalds are the two major entities operating in Chinese market in western fast food industry. McDonalds is one of the famous brands of restaurant in the world, owning more than 30000 outlets in 120 counties, generating US$ 24.075 billion revenue in 2010 while KFC has more than 10000 stores in 80 countries with the US$ 520.3 million revenue in 2007 (en.wikipedia.org).Howbeit, McDonalds trails behind its competitor KFC in china, although in other countries, such as USA, UK, the business of McDonalds is more successful than that of KFC. McDonald was founded by Ray Kroc in 1955 in the United States. On October 8, 1990, the first McDonalds restaurant in China opened in Shenzhen. On April 1992, Wangfujing outlet in Beijing was opened, which was the worlds largest area of McDonalds restaurants. At the same day, the total income was over a million RMB. At present, McDonalds only has approximate 200 outlets. In addition, the numbers of McDonalds delivery service outlets are more than 480. There are more than 1,000 dessert stations, more than 280 wheat coffee shops, and more than 1,000 24 hour restaurants. In 2012, McDonalds in Shanghai, Beijing, Guangzhou, Shenzhen, Tianjin, will open online order services to expand its business scale in E-business market. For KFC, since 1987, when its first outlet opened in Beijing, china, 24 years passed. During these years, KFC china always dedicates to create new fast-food concept for China Market and has been trying to explore the most attentive service to Chinese consumers (Bell and Shelman, 2011.P3). Till 2012, KFC China has opened 3200 outlets in more than 650 cities and town. It is the largest and fastest growing fast chain company. In China, KFC plays a much more dominate role than that of McDonalds. In July 1987 the first KFC outlet opened in Beijing which is regarded as the first step into Chinese fast food industry. Since then, KFC has achieved the leading position in fast food industry in china, which has alr eady formed its unique cooking style, especially tailoring to the tastes of specific regions within China. Research questions and aim The specific objectives that are researched in this thesis are: Comparing difference market strategy KFC and McDonald used to improve their market position in Chinese fast food market. The analysis of cross-cultural management strategy adopted in KFC and McDonald The challenges that KFC and McDonald will encounter in China in the future. Our aim is to research and analyze about the key factors for foreign fast food companies running successful business in China. We want to find out what changes western fast food companies should make in order to achieve the sustainable growth. . Contribution: From the result of this case-study the organization will be able to identify the root cause of their successful business and also reveal their potential weak point. By using our result, they can improve their further overall business strategy. Research methodologies To achieve the target of doing deep analysis between KFC and McDonalds s business strategy, the primary methodology chosen is a mixed-method approach (Bryman, 2004). The qualitative research method will be introduced into this case study. By doing so, a series of random selected questions will form a questionnaire. The answer of each of the questions will determine each consumers attitude toward each well designed topic relating to their reaction to various business strategy adopted by KFC and McDonald. The secondary research methodology is applied to gather the evidence from other aspects and sources (Bryman and Bell, 2007, P28). One part of these materials include KFC and McDonalds annual report, revenue report that will reflect and reveal their finical positions in the Chinese market so as to determine whether their current business strategy generate a positive impact based on the reaction from the consumers. Whats more, the press and journals published in China, for example, Chin a Daily, 21 century, will also be considered for the reference. For those collect data, a statistics analytic method will be carried to conclude what aspects KFC and McDonald should improve to increase their marketing margin in Chinese Market from consumers perspective. Disposition Chapter 2: Introduce the Theoretical Frameworks, which are composed of cross-culture and 4P marketing strategy. The discussion is divided into two parts. At first, the components of culture which could form the key elements of cross culture strategy such as the different values, languages and customer behaviors will be chosen and they are combined with the analysis of 4P marketing strategy to illustrate how cross-culture strategy interacts with 4P marketing strategy and vice-versus. Secondly, illustrate 4P marketing strategy individually. In addition, we present different views of the relationship between society structure and consumer behavior such as service quality, customer expectations, perceived service quality and the relationship between customer expectations, perceptions and satisfaction in different countries. Finally we describe 4P marketing strategy that is used for analyzing the result and its relationship with cross-culture strategy. Chapter 3: This chapter describes the methods that were used for making the survey. The questionnaire structure as well as the method for choosing the sample of sources to support the evidence is also described Chapter 4: The empirical material is presented. The analysis is based on the 4P Marketing strategy. Product Strategy, Price Strategy, Place Strategy and Promotion Strategy are discussed together with the example of KFC and McDonald. In addition, cross culture analysis is combined with 4P analysis in order to support the results that KFC and McDonald as western fast food company are performing well in Chinese market. Chapter 5: In this chapter we present conclusions for KFC and McDonald respectively. Then we compare the disadvantage and advantage of western fast food companies with traditional Chinese food restaurant and then provide recommendations for western fast food companies to improve. In addition, we outline what aspects could be enhanced in the further research and the limitation of our studies. Literature review (Theoretical framework): The theoretical framework of this study is based on a number of relevant theories that are discussed in this part. The model which authors constructed in this study integrates cross-culture and 4P marketing strategy. Cross-Culture Management The process of cross-cultural management, in general, is divided into two steps. Cultural analysis and evaluation are considered as the first step. For the second step, culture then is regarded as a resource that could be controlled through the effective integration in management level. In the study of cross-cultural management, how to analyze the culture is the key that could directly and effectively reflects the current achievement of cultural management within the enterprise. Hofstedes model is generally accepted as the most comprehensive framework of national cultures values which comprise the difference in performance of the managers and employees on the four dimensions of national culture: power distance, individualism vs. collectivism, uncertainty avoid index, masculine vs. feminine as the reference model to analyze the cultural differences. In addition, Kluckhohn and Strodbecks values orientations theory proposes that cultures differ in terms of how they approach the six basi c dimension which are relationship to nature, time orientation, views of human nature, activity orientation, Relationships among People and Views of Personal Space. Furthermore, there are some other cultural measurement theories, such as the Denisons model, which is a relatively newer and more detailed model, is used in order to understand the organizational culture of the Karun Oil Gas Production company. According to this model, organizational culture has four dimensions: involvement, consistency, adaptability and mission. Moreover, Kim S. Cameron and Robert E. Quinns competing values theory develops a series organizational culture assessment scale (Organizational Culture Assessment Instrument, OCAI) aiming to assess organizations current views and expectations through a questionnaire usually take 5-10 to complete. Culture Difference between western country and China: The purpose of the cross-cultural management is to create a not only accepted by the host country employees, but also conducive to the development of corporate culture in multinational company. Cross-cultural management is the core measure to resolve cross-cultural conflicts due to globalization. The culture is a double-edged sword. On one hand, cultural confliction will evitable happen within the corporation and the original corporate culture will face the challenge. On other hand, it will bring opportunities which can take full advantage of the international market and competition, therefore enhancing corporations competitive advantage. With regard to the cultural comparison between Chinese and western business management, hofstedes four-dimensional framework model is adopted. The four dimensions are power distance, individualism vs. collectivism, uncertainty avoid index and masculine vs. feminine. Based on Hofstedes analysis of the surveys from 53 countries or regions, the following table illustrates the major difference: Table 2-1 Comparison result of hofstedes four-dimensional framework Country Power distance Individualism Masculine Uncertainty avoid USA Low High High Low China High Low Low High Power distance: Power distance is the most typical feature of the national and cultural differences. The meaning of empowerment in each country is not exactly the same, thus there are also significant differences. Cross-cultural management consulting firm ITLM latest research results show that power distance indicators, China and the United States score is 80 and 40 (the world average is 55) at rank 5 and 40 among the 56 countries respectively. Such significant difference indicates that the staffs relatively paying more attention to pursuit power within Chinese company. In Chinese business management, the higher position the more power and the more positive the employees performance have. Comparing to the United States, individuals abilities, and actual performance is considered in the first place. Individualism / collectivism. In Hofstedes study, individualism index is used to measure societys tendency with regard to individualism and collectivism. Individuals in countries with a high level of the index value personal freedom and status, such as the United States, while individuals in countries with a low level of the index value harmony and conformity, such as China and Japan. According to Hofstedes study of 53 countries or regions, with regard to the individualism, the United States ranked first, while Hong Kong ranked 36, Taiwan was ranked 43 with score 91,25,17 respectively. From the score, it is obvious that there is a large discrepancy between individuals attitude to individualism and collectivism in different countries. As a matter of fact, the culture of the United States and China is highly different in various areas including values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹orientation, the habits and thoughts. In China, people consider more about and pay more attention to the spirit of solidarity and collective strength while in the United States, the Americans emphasis the importance of freedom meaning that everyone needs control their own destiny, desire and ability of individuals should not be subject to the government, church or other organizations and individuals restrictions and interference, which is a core concept in American culture. Bread is everything is regarded as the most comprehensive conclusion of Chinese diet culture while the other countries may not follow the same rule. Different regions have different eating habits, even in the same country. Therefore, it is understandable that different countries have their own eating habits which are caused by regional, national and ethnic, cultural differences between countries. Western food has a rational diet concept, regardless of the colour of the food, flavour and shape balanced diet, nutrition must be ensured. The food is always viewed from the aspect of nutrition therefore does not have excessive pursuit of the taste. However, Chinese has an emotional diet concept always believing diet as a significant part of life, which cannot be ignored. First, Chinese tries all the way to pursuit the taste of the food by combing the flavour during the cooking, the flavour after heating and the flavour of the ingredients, as well as the flavour of spices altogether. Secondly, the way of dining is the most obvious difference between the Chinese and Western food culture meanwhile it demonstrates how Chinese culture effluences the diet. In dinner party, Chinese people usually shares dishes on the table. Hosts greet and encourage everyone to work together to eliminate all dishes and also every guest will strongly desire to become the first one who pays the final bill. All of above acts emphasize cooperation. Westerners believe the eating habits are varied by person thus each guest orders their own meals and there is no need for the host to consider the tastes and preferences of others and when party finishes, each guests pay what have been ordered from menu by themselves. In summary, the major differences between Chinese and Western cult ures cannot be ignored and should be seriously taken into consideration in international enterprises when implementing the business strategy in global market. 1. Cultural innovation strategies Cultural innovation strategy provides effective ways and various channels for the parent company to integrate the local culture of the foreign subsidiary branch into its main stream corporate culture in order to promote mutual understanding, adaptation as the basis for the management of the foreign branch. During the process of cultural integration, localization strategy is a guide for cultural innovation, which does not only retain the parent companys original corporate culture characteristics and also is able to adapt to the local cultural environment. Western Fast Food Company, for instance, the integration process for Chinese culture in KFC experiences three stages, which are product culture, brand culture, and corporate culture. Product culture: KFC China has always been following the high quality standard required by its parent company, such as quantization process, the cooking process including the tools that are used for combining the raw materials as well as the cooking temperature and cooking time through quantified production process to ensure product quality. Furthermore, Because of the correct understanding of the Chinese culture, KFC is able to reasonably develop localized products suitable for Chinese tastes, accepted by Chinese people to a large extent. KFC China devotes to the product development, including the taste expansion in existing product and also new product innovation. In order to change the impression, which are limited products and monotonous taste, Chinese people towards to western food; it specially develops spicy flavour suitable for north China market and also introduces new products for whole china market, such as soup and Chinese-style breakfast. Brand Culture Brand culture refers to a specific brand name or mark, or a combination of these two elements. It represents the emotional cognitive, cultural traditions and image of the personality that are conducive to consumers to identify and distinguish the particular sellers of products or services. 1. Create a standardized Brand image KFC launches the CHAMPS champion plan that is standardized services in the global market, successful initiatives to create a brand strategy. Its specific contents include: C-cleanliness (to keep clean and beautiful restaurant); H-Hospitality (sincere and friendly reception); A-Accuracy (to ensure the accuracy of supply); M-Maintenance (maintain excellent equipment); P-product Quality (adhere to the high quality and stable products); S-SPEED (pay attention to the fast and quick service). Such plan has been conscientiously implemented in every restaurant in the world, and all KFC All employees must strictly enforce the uniform standard. 2. Build brand affinity. KFCs slogan of In China, as China becomes and KFC integrates family , love emotional world into product advertisement as its unique characteristics to create a new image of the brand to adapt to the emotional culture in the Chinese diet culture, thus to some extent, it improves Chinese impression on the fast meal, then gradually, KFC restaurants are also be considered as the place where family or friends party usually takes place. 3. High degree of social responsibility KFC is enthusiastic in public welfare and actively assist the vulnerable groups, in particular, devotes to Chinese children and young peoples education. According to the statistics, it shows that in nearly 10 years, KFCs direct and indirect contribution to the public welfare has reached more than 6500 million. Kendall China Youth Development Foundation in September 2002 set up a total of 38 million Chinese Yuan program China KFC dawn Fund aiming to provide long-term funding for poor college students with good academic performance in school. Currently, the fund has been implemented in 42 colleges and universities across the country, nearly 860 students have received assistance. The China KFC dawn Fund is one of the largest foundation program since the implementation of the Hope Project to aid the poor college student by China Youth Development Foundation. KFCs social activities does not only establish a good brand image, but also exerts a subtle influence on their own potential consum ers and employees. What KFC does match an old Chinese saying goes: Never forget a generous act and grasp every opportunity to return the hospitality that youve received. Corporate culture: KFC China realizes that Human Resource is the most significant strategic resources and the importance of the establishment of people-oriented corporate culture. 1. The human resource localization: KFC China make efforts to train promote local staff because they are familiar with national policies and have a depth understanding of the local competitive environment and market characteristics. Of all 16 market segments in KFC China, 8 local leadership teams with extensive industry experience are formed in order to make the correct judgments within the shortest time. At the same time, it can also reduce the communication barriers between cultural differences. 2. Staff training Annually, KFC china makes investment covering various areas in order to strengthen employees expertise and support employees personality development from the restaurant waiter, restaurant manager to top corporate management personnel. Furthermore, Management staff conducts a series of management training while for the junior staff, the training will last three hours on every 2 weeks include on-the-job training and examination. When there is new product to be launched, all junior staffs are required to participate a relative short period training in order to raise the profession quality of staff to adapt to the change of existing products. In addition, the aim of training restaurant managers is to make sure them be familiar with all the operational processes in the local restaurant, from the introduction of products, inventory management, personnel management, crisis management, and quality control and labour costs, although the training process could potentially increase their variab le cost. Marketing Strategy Jerome McCarthy, professor at the University of Michigan, for the first time, introduces the 4P theory in his book basic marketing, including product (Product), price (Price), distribution (Place) and promotion (Promotion) four elements. Within the theory, product factors is the combination of performance, quality, colours, varieties, specifications, models, trademarks, packaging, services and other small factors. Price factors are composed of cost, price, price discounts, payment terms, and credit terms. Distribution factors includes the choice of marketing channel structure, mode of transport, storage location, wholesalers and brokers, as well as the retailers selection and control. Promotional factors contains advertising, personal selling, sales promotion, public relations. Thus, 4P marketing mix theory instructs how companies should do, as what Philip Kotler has mentioned is if the company is to produce the appropriate product, set the appropriate price, the use of appropriate d istribution channels, and paved the appropriate promotional activities, the company will be successful. The marketing mix can be adjusted on a frequent basis, to meet the changing needs of the target group, and the other dynamics of the marketing environment. They are as follows: product, price, place, and promotion. Product is a tangible object, or an intangible service, that is mass-produced or manufactured on a large scale, with a specific volume of units. Intangible products are often service-based. Price is the amount a customer pays for the product. The business may increase or decrease the price of a product if other stores have the same product. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements advertising, public relations, word of mouth and point of sale. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are the communications that are not directly paid for and include press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word-of-mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word-of-mouth momentum. Sales staff often plays an important role in word-of-mouth and Public Relations. Cross-culture and Choice of 4Ps When a firm enters into a new market, especially a foreign market, which strategies should be chosen is very important to managers. Focusing on this, Doole and Lowe discussed about the standardization and adaptation in their study. They mentioned that firms adopt a combination of standardization and adaptation of the various elements of the marketing management programs and processes by globalizing some elements and localizing others, and they thought the cultural factors are the balance between standardization and adaptation. Culture differences can be seen as the usage factors and legal factors. In their opinion, marketing objectives and strategies are more readily standardized than operational marketing decisions. Therefore, when firms enter into a new market which has a different cultural context, the market managers must think over the alternative strategies, such as the global strategy, multi-domestic strategies and so on. In this study authors suggest to choose the 4P marketin g strategy model help to analyze the effect of cross-culture. Mooij considered that the managers of transnational corporations should provide appropriate products according to the local consumer values and buying behaviors of a certain market. The product strategy owing to cultural factors, usage factors and legal factors. Hall described some countriesculture is high-context culture. He meant that in this kind of country, most of the information is shared by members of a society. In this kind of country, people often do the same things as others did, especially as those around them. For instance, to most families in China, members share the similar values with each other. In other words, China is a society with relatively high collectivism , and where people have a high sense of identity to the traditional culture and food. Moreover, according to Doole and Lowe, pricing decisions in international markets can be very complex. Many factors can influence the pricing strategy in different markets, including internal and external factors. From the l evel of company and product, factors such as corporate and marketing objectives, firm and product positioning, product range, life cycle, substitute, product differentiation and unique selling propositions, cost structure, manufacturing, experience effect and economics of scales will influence the pricing decision of a company. Market factors like consumersperceptions, expectations and ability to pay, need for product adaptation and market servicing, market structure, distribution channels, discounting pressures, market growth, competition objectives, strategies and strength can also affect the pricing strategy of a company. According to the Hofstedes culture dimension model, China ranked in a relatively high position in power distance. From the perspective of cross-culture, therefore, many people in China consider the relationship between the prices of consumer places and the personal appearance seriously. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Similarly, place strategy can be influenced by both internal factors and external factors. For instance, internal ones like company size and product positioning are main factors influencing the place strategy. In addition, social-cultural factors such as local law and government policy, religion, language, customer buying behavior also affect this strategy obviously in different ways. When it comes to the promotion strategy, decisions in international markets are even more complicated than the pricing decisions, because promotion represents all of the communications that a marketer may use in the marketplace. It often includes several distinct elements, such as advertising, public relations, word of mouth and point of sale. Promotion activities play a role of introducing the product and service, motivating and leading the demand of the customers and also facilitating the products and services easily sold. When implementing the promotion strategy, the marketing managers of a transnational corporation should take many factors into consideration. Language, adaptation ability of customers, values, life style and attitudes, different kinds of customs and other culture factors of a certain nation are all very important which will influence different promotion activities. Methodology: This chapter consists of an introduction to the research approaches and strategies we chose and how to collect valuable data and analysis data to find the answer to research questions. The reliability and validity of our collected data also discussed below. Research Approach We have chosen to use both quantitative and qualitative research method. Bryman and Bell (2005) describes that a quantitative method means that data is collected with the aim to try theories. The difference between making a qualitative or quantitative study is that the qualitative study goes to the heart of the problem and has an inductive approach. The quantitative research design reaches a broader part of the problem and has a more deductive approach. Quantitative research focuses on measurement, causality, generalization and replication. Quantitative research is rather a lot of interpretation. With regard to qualitative approach, it is able to get a deeper understanding of how different cultures influence the marketing strategy in multinational companies. Using a qualitative methodology will let the researcher have the opportunity to be flexible in the research, and to get a clear and broad view about the cultural aspect (Jacobsen, 2002). The methodology will also develop the rese arch, test the theories and explain the researched phenomenon in a new way (Bryman, 2006). Data collection: When collecting the data, the researchers often used primary and secondary data to gather the empirical finding. Primary data is information that especially has been collected for a specific purpose from a primary source. According to the research purpose, data about marketing strategies in Chinese market need to be collected. Thus, the primary data in this paper has been gathered through the phone interviews and the employees for the questionnaire survey which was carried out in Beijing KFC branch. The following requirements were made clear to the subjects: Participators would be expected to read each statement carefully before ticking the choices Participators would be expected to tick the choices as realistically as possible according to what they would actually do in their real daily lives Secondary data is the data or information that has already been recorded and collected by others for other purposes (Cooper et al., 2005, p.315). Secondary data is often of good quality, and it can therefore be useful for another purpose than the primary reason. We can collect secondary data from the course books, article, newspaper papers, Internet Website and other publications. Interviews and Questionnaires: It is widely recommended to use interviews to collect information for evidence as a source (Cooper et al., 2005, p.378). We utilize two types of methods to collect the primary data. The first is survey research in which we use a questionnaire with an emphasis on fixed response categories and systematic sampling and loading procedures combined with statistical methods and quantitative measures (Ghauri, 2002, p.100). The second type is unstructured interviews in which the informant is given almost full liberty to discuss reactions, opinions and behavior on a particular issue. After some answers we decided to give the question about how and why to continue the dialogue. The questions and answers are often unstructured and are not systematically design beforehand (Ghauri, 2002, p.100-101). We decided to do the interviews by telephone with the Beijing KFCs Training manager and Finance manager. We also e-mailed the questionnaires to the managers for them to deliver them to the employees to answer. The telephone interview was tape recorded because audiotapes can provide a more accurate rendition of the interview. The managers questionnaire includes 31 questions that were made with information and theories from the marketing and cross-culture area. The questionnaire of employees includes 22 questionnaires according the theoretical framework provided by Hofstedes cultural dimensions theory and marketing mix 4P theory introduced by McCarthy. To find out the appropriate interviewees, we sent E-mail to KFC Beijing Br