Compostion article Essay Example | Topics and Well Written Essays - 1000 words

Compostion article - Essay Example 547). With rapid advancements of and in technology, many fields have incorporated the Internet and its vast possibilities in their development. For instance, SOCR is an evidence of statistics utilizing online applications, programs, et cetera, to be a resource center for individuals interested with the field, wherever they may be. Because of the emergence of various tools in the integration of science, technology, and education, it is not impossible to have information technology (IT) methods of instruction. As a matter of fact, many academic institutions have provided online courses and programs in their curriculum. Statistics may be difficult for some students, and having options for education other than the traditional methods may have the possibility of facilitating easier learning and comprehension in the subject matter. The methods, results, and conclusions of the study will be discussed in this paper, as well as an analysis of the endeavor, looking into its strengths and weakn esses, including recommendations and implications for future researches. Review and Analysis I. Methods The researchers utilized â€Å"SOCR resources as instruments for IT-blended instruction in several courses,† where these courses included quizzes at the beginning of the quarter, Index of Learning Styles (ILS) assessment, standard quarter-wide learning evaluation quantitative measures through exams, quizzes, and homework, and beginning and ending attitude towards the subject surveys (p. 548). The design of the study is seen to gather both quantitative and qualitative data and is briefly described in the methodology portion of the paper, but one could notice that specific design traits are presented with the results, and in their corresponding statistical courses. The total number of subjects was not mentioned, but a portion in the paper states that there were 90 students involved in each section. Several variables were measured, including an assessment of background knowled ge on the first day of classes, learning styles, exam scores, pre- and post-attitude surveys, and satisfaction surveys at the end of the quarter. The setting for research conduction was not specified, but probably took place in statistics classes of UCLA. II. Results and Conclusions Outcomes of the study confirm gathered results of a previous study that indeed there is â€Å"technology-driven improvement of the quantitative performance in probability and statistics courses† (p. 557). In addition, findings suggest that learning styles and attitudes of students towards a discipline are important factors in their quantitative performance. The SOCR-treatment group shows a tendency in the increase of student satisfaction according to post-surveys, and standard assessment instruments revealed that there was quantitative performance improvement. Researchers thus conclude that complementing pedagogical methods with information technology positively affects the students’ academ ic performance and attitudes. With the use of technology-based instructional tools, students are able to understand and comprehend statistical concepts that are difficult to do so in the sole use of traditional classroom approaches. III. Strengths

Corporate social responsibility (CSR) Essay Example | Topics and Well Written Essays - 2000 words

Corporate social responsibility (CSR) - Essay Example The second research paper titled ‘Corporate social responsibility brand leadership: a multiple case study’ has been directed towards using existing research and studies that provide frameworks for the analysis of CSR as a tool for brand leadership strategy. The existing literature is supported by a qualitative study of five UK based firms that have a significant market share, successful brand strategies and a very active CSR. The paper is organized in two parts where each part is dedicated to one research paper. The analysis is organized as presenting the research strategy, methods, findings, assumptions, and overall quality of the research paper. The analysis also makes suggestions for improvement after the analysis. The main argument of this research paper is to critically analyze the two research papers based on qualitative studies and suggest drawbacks that could be improvised for a more comprehensive study. The paper uses Grunig’s situational theory of publics for the purpose of analysis of cases presented within the paper (Byrd, 2009). The framework within the theory helps in creating a single case study with three different aspects of analysis. The research is conducted by way of exhaustive interviews conducted with the senior counselors of each of the two American companies that are under analysis. The primary document analysis is focused completely on the communication of the progress reports presented to the global compact unit on a semiannual basis by each participating member. The secondary analysis is conducted by way of materials and documents produced by the agencies which also include speeches, articles and presentations for the purpose of business publication. The key research question is to find out the dynamics that were responsible for company realization that such coalition was for the benefit of the organization. The second

Population Ecology vs. Neoinstitutional Theory Essay -- Environment, E

Organization-environment relations depict certain areas of UCSB in their entirety in which two of those theories include population ecology and neoinstitutional theory. Population ecology and neoinstitutional theory looks at UCSB in divergent perspectives: population ecology studies organizations if they are a living or dying species whereas neoinstitutional theory highlights the organization’s importance as an establishment to its field of expertise. With this, I am going to compare both, population ecology and neoinstitutional theory, in relation to the University of California – Santa Barbara. I will further discuss each of their strengths and weaknesses in accordance to the behavior and environment of institution, faculty, staff, and its students within this organization. Within nature, any form of species focus on selection and adaptation towards their environment to better themselves; organizations exert this idea as a metaphor to personify the organization-environment theory of population ecology underlining any organization functions as a living or dying species. Primarily, population ecology reflects both a rationalist and naturalist perspectives. Population ecology echoes rationalist theory since power is frequently controlled by those in superior positions inside the organization (Taylor 25). Also, population ecology is natural because it denies specificity and predictability due to the organization’s dependence of the fluctuation of environmental resources (Sutton 1/20/11). Ultimately for any organization to adapt and change the future of the establishment, it is compulsory for workers in a dominant position to ruminate any strategies and environmental opportunities and threats (Hannan 930). Henry Yang, as UCSB’s ... ...rsity. Conformity limits the organization values and appearance to which they cannot change unless the organization wishes to achieve any backlash. Overall, population ecology and neoinstitutional theory are part of organization-environment relations and are applied throughout UCSB. Population ecology and neoinstitutional theory are two theories describing and affecting the organizational environment at UCSB from two perspectives: the population and institutions as a whole. With population ecology, UCSB faces competition dilemmas to keep their organization from â€Å"dying†; and additionally, neoinstitutional theory shows UCSB how to appear legitimate through conforming to society’s beliefs and expectations. Although both concepts are vastly differently, they aid UCSB, as well as other organizations, to understanding the lifespan and appearance of its establishment.

Characteristics of the breakfast cereal industry Essay

Brand History Breakfast cereals are not a homogenous product. The ready-to-eat breakfast cereal industry may be characterized by relatively low economies of scale and relatively low levels of technology. In other words, the entry into this industry is easy. Between the 1950s and the 1970s there was no entry of new firms in the industry even though all the incumbent firms such as Kellogg, General Mills, General Foods and Quaker Oats, made significant profits. Later however, there was the entry of new low-end companies in the markets and the number of brands sold by these firms also increased substantially from 25 to more than 80, and this number is still on a rise (Cabral, 2000, p. 265-266). Pricing trends For decades the breakfast cereal market was one of the most profitable in the United States. The industry had a consolidated structure dominated by Kellogg, General Mills and Kraft Foods with its Post brand. Strong brand loyalty, coupled with control over the allocation of supermarket shelf space, helped to limit the potential for new entry. Meanwhile the steady demand growth of around 3% per annum kept the industry revenues expanding. Also Kellogg, which accounted for over 40 percent of the market share, acted as the price leader in the industry for years in the industry. Every year Kellogg increased cereal prices, its rivals followed and industry profits too remained high. However, this favorable structure started to change in the early 1990s when the growth in demand slowed and then stagnated as the lifestyle and hence food patterns changed and the market saw the rise of powerful discounters such as Wal-Mart that started promoting their own brand of cereal. As sales of cheaper store-brand cereals began to take-ff, supermarkets no longer were as dependent on brand names to bring in traffic and hence they started to demand lower prices from the branded cereal manufacturers. Initially, the branded cereal manufacturers tried to hold against these adverse trends. However, in 1996 Kraft which was then owned by Philip Morris aggressively cut prices by 20 % for its Post brand in am attempt to gain market share. Kellogg son followed with a 19 percent price cut on two-third of its brands and General Mills quickly did the same. However, this too did not change the consumption pattern the growth rates of which remained flat and revenues then started going down for all the branded cereals (Hill, Jones, 2009, p. 52). The trend continued in 2000s also and the situation worsened with the private-label sales continuing to make inroads, gaining over 10 percent of the market. To top it all off, the sales of breakfast cereals started to contract at 1 percent per annum and the period between 1998-2001 saw the market leader Kellogg sliding down to the 2nd position for the first time in its history since its inception in 1906, by General Mills that continued to launch expensive price and promotion campaigns. To cover the rising cost General Mills raised prices in 2001 and competitors soon followed the trend. However, both Kellogg and General Mills tried to move further away from price competition in the industry by diversifying and focusing on brand extensions such as Special K on the behalf of Kellogg and new varieties of Cheerios. Special K was instrumental and helping Kellogg recapturing its market leadership position from General Mills and this renewed focus on non-price competition halted years of damaging price warfare (Hill, Jones, 2009, p. 52). Target markets The breakfast cereal industry targets several diverse markets but focuses upon two large ones namely the baby boomers and their children. Since a high proportion of the baby boomers are highly educated, health appeals are paramount. Thus many brands have placed emphasis on various types of oat-bran cereal. The other sizeable market, targeted to children is also highly developed. Various brands have successfully used sports personality and trade characters such as Tony the Tiger to attract the children towards their products and retain brand loyalty. The breakfast cereal industry has been adept at target market segmentation and promoting favorable brand images. The strategy of the overall industry especially Kellogg, the market leader, has been to provide a comprehensive assortment for the retailers targeting specific market segments (Michman, Mazze, 1999, p. 109-111) Competition Breakfast cereal industry faces competition from hand-held breakfast products such as bagels, muffins, doughnuts etc. These have in fact led to a decrease in the growth of the breakfast cereal industry. The industry also faces competition from frozen waffles, pancakes, and French toast brands which have proved to be a concern both in the past and the present. Many analysts consider that the competition is due to the change in dietary habits, though some also say that this has been due to th increase in cereal prices for the branded segment (Michman, Mazze, 1999, p. 112-113). Advertisements and Promotional activities From the time of WH Kellogg, the breakfast cereal industry has been dependent on marketing strategies and expensive promotions. In fact in 1909 itself the advertisement budget of Kellogg had reached 1 million per annum. Needless to say this is a major problem in the industry which has become price sensitive in present times. This activity has led to a decrease in profits and considering that the market share has not increased since the 1990s, this has become even more of a problem. There were also many insufficiencies generated by coupons and in-store promotions. For instance, more than 95 percent of the cereal coupons were thrown away and not redeemed and approximately half of the promotional expenditures did not reach the consumers in the form of lower prices. Because of these inefficiencies, as well as congressional investigations and competitive treats, the breakfast cereal industry has moved to lower prices. As the returns earned by the cereal manufacturers exceed most other grocery products, there is fierce competition among manufacturers (Michman, Mazze, 1999, p. 113-114). Factors contributing to success and failure There are a combination of variables that contribute to the successes and failure of the breakfast cereal industry. These variables and strategies include innovation, target-market segmentation, image, physical environment resources, and human resources. Such factors must be combined in various degrees for success. The breakfast cereal industry has shown innovation in product and packaging strategies. In addition to this, breakfast snack bars are a new innovation. The image of the breakfast cereal industry has been positive enough to withstand the assault of private-label brand sot a large extent. Also cereal manufacturers with their successful track records and huge advertisement budgets do not have much difficulty in convincing retailers to give their new product introduction a chance. In 1970s, Kellogg designed shelf space allocation programs for supermarkets. Sophisticated computers and programs developed by members of the breakfast cereal industry now help to allocate shelf space according to turnover. The breakfast cereal industry has also been successful in designing packaging for shipping and for display purposes. To sell their product brands and retain the company brand value, the breakfast cereal manufacturers have developed the strategy that links the brand name to the company name instead to identifying brand products by their individual brand names. For instance, Kellogg’s Rice Krispies and Special K, as well as General Mills’ Total Raisin Bran and Total Corn Flakes use this strategy. To fend off private brand competition by offering product line depth and high brand identification (Michman, Mazze, 1999, p. 114-115).

What Is a Word Equation in Chemistry

In chemistry, a word equation is a chemical reaction expressed in words rather than chemical formulas. A word equation should state the reactants (starting materials), products (ending materials), and direction of the reaction in a form that could be used to write a chemical equation. There are some key words to watch for when reading or writing a word equation. The words and or plus mean one chemical and another are both reactants or products. The phrase is reacted with indicates the chemicals are reactants. If you say forms, makes, or yields, it means the following substances are products. When you write a chemical equation from a word equation, the reactants always go on the lefthand side of the equation, while the reactants are on the righthand side. This is true even if the products are listed before the reactants in the word equation. Key Takeaways: Word Equations A word equation is an expression of a chemical reaction or mathematical equation using words rather than letters, numbers, and operators.In chemistry, a word equation indicates the order of events of a chemical reaction. The number of moles and types of reactants yield the number of moles and types of products.Word equations help in learning chemistry because they reinforce the thought process involved in writing a chemical reaction or equation. Word Equation Examples The chemical reaction 2 H2(g) O2(g) → 2 H2O(g) would be expressed as: hydrogen gas oxygen gas → steamAs a word equation or as Hydrogen and oxygen react to form water or Water is made by reacting hydrogen and oxygen. While a word equation doesnt ordinarily include numbers or symbols (Example: You wouldnt say Two H two and one O two makes two H two O, sometimes it is necessary to use a number to indicate the oxidation state of a reactant so that a person writing a chemical equation can do it correctly. This is mostly for the transition metals, which can have multiple oxidation states. For example, in the reaction between copper and oxygen to form copper oxide, the chemical formula of copper oxide and the number of copper and oxygen atoms involved depends on whether copper(I) or copper(II) participates in the reaction. In this case, it would be fine to say: copper oxygen → copper(II) oxide or Copper reacts with oxygen to produce copper two oxide. The (unbalanced) chemical equation for the reaction would start out as: Cu O2 → CuO Balancing the the equation yields: 2Cu O2 → 2CuO You would get a different equation and product formula using copper(I): Cu O2 → Cu2O 4Cu O2 → 2Cu2O More examples of word reactions include: Chlorine gas reacts with methane and carbon tetrachloride to produce hydrogen chloride.Adding sodium oxide to water produces sodium hydroxide.Iodine crystals and chlorine gas react to make solid iron and carbon dioxide gas.Zinc and lead two nitrate make zinc nitrate and lead metal.which means: Zn Pb (NO3)2 → Zn(NO3)2 Pb Why Use Word Equations? When youre learning general chemistry, work equations are used to help introduce the concepts of reactants, products, the direction of reactions, and to help you understand precision of language. They may seem annoying, but are a good introduction to the thought processes required for chemistry courses. In any chemical reaction, you need to be able to identify the chemical species that react with each other and what they make. Word Equations in Other Sciences Chemistry isnt the only science to use equations. Physics equations and mathematical equations may also be expressed in words. Usually in these equations two statements are set to be equal to each other. For example, if you way force equals mass multiplied by acceleration then you are providing the word equation for the formula F m*a. Other times, one side of the equation may be less than (), greater than (), less than or equal to, or greater than or equal to the other side of the equation. Addition, subtraction, multiplication, division, logs, square roots, integrals, and other operations can be stated in word equations. However, complex equations that contain parentheses to describe the order of operations are very hard to understand as word equations. Source Brady, James E.; Senese, Frederick; Jespersen, Neil D. (December 14, 2007). Chemistry: Matter and Its Changes. John Wiley Sons. ISBN 9780470120941.

The Social Determinants Of Health - 981 Words

Mrs Samira Azizi, a 56 year old with an Afghan cultural background living in the community require a nursing care, particularly post-operative dressing change following bowel cancer surgery. She was living with her family in an old farmhouse, 45 minutes away from town, unable to drive and with limited English language understanding that puts her at risk client living in the community (Henderson and Kendall, 2011). The community nurse will visit her for the first time. The social determinants of health most likely had an impact on the life expectancy of the vulnerable populations (Gupta, 2004). Applying the primary health care principles such as equity, cultural competence, community participation and maximum self-reliance, health promotion and disease prevention, access to health services and resource, use of acceptable technology and involvement of government departments to Mrs Azizi’s care will reduce the prevalence of health inequities amongst vulnerable individual (Kralik and Van Loon, 2011;Talbot and Verrinder, 2005). The importance of undertaking safety and risk management issues to the client’s home environment, client itself, nurse and wider community before and after the home visit aims to promote safety and potential hazards within a community that can be prevented from happening. Mrs Azizi was considered vulnerable groups living in the community and maybe at risk for unfavourable health outcomes (Henderson and Kendall, 2011). Primary health care principles focusedShow MoreRelatedThe Social Determinants Of Health1623 Words   |  7 PagesStress has been identified as one of the social determinants of health. It has different meanings in various contexts, so a proper definition will give a good insight of the term.   Ã‚  Ã‚  Ã‚  Stress can be defined as a state of emotional or mental disturbance resulting from adverse or demanding conditions.   Ã‚  Ã‚  Ã‚  Stress can also be defined as a physical, chemical, or emotional factor that causes bodily or mental disturbance and could be a causal in disease formation. StressesRead MoreThe Social Determinants Of Health1194 Words   |  5 Pageswatching television, reading or watching over her six cats. Social Determinants of Health are conditions such as living conditions or environments one has experienced while living their life and how that affects one’s health (Mikkonen, J., Raphael, D., 2010). 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Most of us may think that the state of health is determined by our own behaviors and we are taking the initiatives in taking care of ourselves. By having a balanced diet, getting enough rest, exercising, not taking alcohols and smoking, receiving recommendation of preventive vaccine injection and screening tests, and seeing a doctor when we are sick, these behaviors all have great impact on our health. However, social determinants whichRead MoreSocial Determinants Of Health And Health873 Words   |  4 Pages Better research on immigrant health and health outcomes would go a long way to shining a light on how to tackle these problems. The current debate in the research concentrates on social determinants of health such as acculturation, which of course influences a lot of other health and healthcare decisions made by immigrants. 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Alzheimers Disease My Grandmas Killer - 1510 Words

Alzheimer’s Disease: My Grandma’s Killer Alzheimer’s Disease (AD) is characterized by gradual cognitive decline that beings with the inability to create recent memories or thoughts which then proceeds to influencing all intellectual functions (Mayeux Stern, 2012) . Alzheimer’s disease leads to premature death and the dependence of someone for daily life functions. (Mayeux Stern, 2012) If effects an estimated 5.5 million people in the United States and 24 million people worldwide (Mayeux Stern, 2012). The incidence of Alzheimer’s disease is rising in line with the aging population therefore; Alzheimer’s is most common in older patients around the ages of 60-85 (Mayeux Stern, 2012). Although Alzheimer’s disease is not a normal part†¦show more content†¦Therefore, in the United States, one individual will develop the disease in every 67 seconds (Latest Alzheimer s Facts and Figures, 2015). Pathology Alzheimer’s disease is characterized by the degeneration of the nervous system, mainly the neurons in the brain leads to nerve cell death and the loss of tissue throughout the whole brain (MacGill, 2009). Over a period, the brain shrinks dramatically, affecting almost all of its normal functions throughout ones life (MacGill, 2009). The brain size shrinks with AD and the tissue tends to have fewer nerve cells and connections (MacGill, 2009. Abnormal protein groups and structures of plaques and tangles characterize the disease (MacGill, 2009). Plagues and tangles are not able to be viewed or tested in the living brain but are able to be observed in an autopsy of an infected deceased (MacGill, 2009). Plagues Plagues are abnormal clusters of protein fragments that accumulate between dying nerve cells in the brain due to a build up of the beta-amyloid protein usually referred to as amyloid plagues (Nelson et al., 2012). The beta-amyloid protein comes from a larger protein that is found in the fatty membrane that surrounds nerve cells (Nelson et al., 2012). Beta-amyloid is chemically sticky which helps its cluster and build up into plaques (Nelson et al., 2012). However, even though the huge clusters are thought